Own campaign performance — Manage the strategy, setup, and
ongoing optimization of PPC, display, YouTube, and CTV campaigns.
Strategic planning — Conduct audience research, competitive
analysis, and keyword targeting to build effective campaign structures.
Identify opportunities for scaling and improving performance across platforms.
Monitor and optimize daily — Track key performance metrics,
assess trends, and implement optimizations such as bid adjustments, creative
testing, audience refinements, and budget reallocations.
Collaborate with the team — Work closely with account
managers, creative teams, and leadership to ensure campaigns integrate
seamlessly into broader marketing strategies. Provide clear performance
feedback to inform creative and messaging direction.
Stay ahead of the curve — Keep up with platform updates,
algorithm changes, and emerging ad formats to continuously improve results and
bring fresh opportunities to clients.
Report with clarity — Deliver clear, concise performance
reports with actionable insights. Help clients and internal stakeholders
understand not just the “what” of campaign data, but the “why” and “what’s
next.”
Ensure compliance and accuracy — Double-check tracking,
targeting, budgets, and creatives before launch. Maintain accurate campaign
documentation and ensure compliance with platform policies.