Digital Marketing Senior Specialist

JOB SUMMARY:

Reporting to the Director of Marketing, the Digital Marketing Senior Specialist is a key member of the Marketing team responsible for the development and execution of SOA’s social media and email marketing strategy. The Digital Marketing Senior Specialist will develop best-in-class social media and email programs and campaigns utilizing a large toolkit of channel best practices from a variety of brands and industries while staying current on emerging digital technologies and trends. He/she will work closely with other members of the Marketing team, Creative Services, Communications and cross-functional partners to drive measurable engagement behavior and growth in reach/followers. In addition, the Digital Marketing Senior Specialist may assist the Director of Marketing in the development of new channels such as SMS and apps.

ESSENTIAL FUNCTIONS:

• Develop and manage the social media strategy, voice and delivery across all channels (LinkedIn, Twitter, Facebook, Instagram, YouTube) including acquisition, content generation and engagement; responsible for daily posting and monitoring. 
• In conjunction with marketing and communications teams and cross-functional partners, develop and execute channel and content calendars. 
• Craft a social media influencer strategy to target key influencers to amplify reach and awareness. 
• Responsible for paid social media advertising. 
• Working closely with Communications, monitor social media comments and email replies and oversee response management ensuring prompt and thorough response; elevate conversations that may have reputation management implications. 
• Responsible for the quality assurance and deployment of all emails; coordinate the schedule and cadence of email blasts to ensure appropriate frequency among audiences; direct efforts of Marcom deployment assistance staff and monitor activities of cross-functional authorized users. 
• Manage the development and ongoing optimization of audience segmentation, marketing automation and A/B testing to improve email process efficiency and performance. 
• Selection (when required) and management of email platform vendor. 
• Collaborate with Creative Services on template creation and layout and formatting of individual emails. 
• Establish short-term and long-term goals for social media and email channels; set KPIs and monitor and optimize performance.

EDUCATION AND EXPERIENCE REQUIRED (an equivalent amount of training, education and experience will be considered.)

• Requires Bachelor's degree in Marketing, Communications, Journalism, New Media or related field. 
• Requires a minimum of five (5) years of social media experience. 
• Requires a minimum of three (3) years of email marketing experience.

KNOWLEDGE, SKILLS AND ABILITIES including competencies that may be representative but not all inclusive of those commonly associated with this position.

• Expertise in social media and email platforms and management tools required. 
• Creative and innovative thinker who can set a vision and roadmap with the tactical knowledge and ability to make it happen. 
• Strong analytical skills and demonstrated ability to turn data insights into measurable results. 
• Excellent verbal and written communication skills. 
• Strong project management skills including the ability to handle multiple projects simultaneously. 
• Ability to serve and function effectively as a member of an interdisciplinary team.

SOA employees enjoy:

• Comprehensive compensation package 
• Flexible schedules 
• Continuing educational opportunities, including tuition assistance 
• 403(b) Retirement Plan with employer contribution 
• Wellness reimbursements 
• Business casual dress