Digital Marketing Senior Specialist

Society of Actuaries

About The SOA:

With roots dating back to 1889, the Society of Actuaries (SOA) is the world’s largest actuarial professional organization with more than 30,000 actuaries as members.

Our Mission:

Through education and research, the SOA advances actuaries as leaders in measuring and managing risk to improve financial outcomes for individuals, organizations, and the public.

Our Vision:

Actuaries are highly sought-after professionals who develop and communicate solutions for complex financial issues.

Position Details

Digital Marketing Senior Specialist
Northern Illinois
Schaumburg, IL


Reporting to the Director of Marketing, the Digital Marketing Senior Specialist is a key member of the Marketing team responsible for the development and execution of SOA’s social media and email marketing strategy. The Digital Marketing Senior Specialist will develop best-in-class social media and email programs and campaigns utilizing a large toolkit of channel best practices from a variety of brands and industries while staying current on emerging digital technologies and trends. He/she will work closely with other members of the Marketing team, Creative Services, Communications and cross-functional partners to drive measurable engagement behavior and growth in reach/followers. In addition, the Digital Marketing Senior Specialist may assist the Director of Marketing in the development of new channels such as SMS and apps.


  • Develop and manage the social media strategy, voice and delivery across all channels (LinkedIn, Twitter, Facebook, Instagram, YouTube) including acquisition, content generation and engagement; responsible for daily posting and monitoring. 
  • In conjunction with marketing and communications teams and cross-functional partners, develop and execute channel and content calendars. 
  • Craft a social media influencer strategy to target key influencers to amplify reach and awareness. 
  • Responsible for paid social media advertising. 
  • Working closely with Communications, monitor social media comments and email replies and oversee response management ensuring prompt and thorough response; elevate conversations that may have reputation management implications. 
  • Responsible for the quality assurance and deployment of all emails; coordinate the schedule and cadence of email blasts to ensure appropriate frequency among audiences; direct efforts of Marcom deployment assistance staff and monitor activities of cross-functional authorized users. 
  • Manage the development and ongoing optimization of audience segmentation, marketing automation and A/B testing to improve email process efficiency and performance. 
  • Selection (when required) and management of email platform vendor. 
  • Collaborate with Creative Services on template creation and layout and formatting of individual emails. 
  • Establish short-term and long-term goals for social media and email channels; set KPIs and monitor and optimize performance.

EDUCATION AND EXPERIENCE REQUIRED (an equivalent amount of training, education and experience will be considered.)

  • Requires Bachelor's degree in Marketing, Communications, Journalism, New Media or related field. 
  • Requires a minimum of five (5) years of social media experience. 
  • Requires a minimum of three (3) years of email marketing experience.

KNOWLEDGE, SKILLS AND ABILITIES including competencies that may be representative but not all inclusive of those commonly associated with this position.

  • Expertise in social media and email platforms and management tools required. 
  • Creative and innovative thinker who can set a vision and roadmap with the tactical knowledge and ability to make it happen. 
  • Strong analytical skills and demonstrated ability to turn data insights into measurable results. 
  • Excellent verbal and written communication skills. 
  • Strong project management skills including the ability to handle multiple projects simultaneously. 
  • Ability to serve and function effectively as a member of an interdisciplinary team.

SOA employees enjoy:

  • Comprehensive compensation package 
  • Flexible schedules 
  • Continuing educational opportunities, including tuition assistance 
  • 403(b) Retirement Plan with employer contribution 
  • Wellness reimbursements 
  • Business casual dress

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