Digital Marketing Specialist (Camping & Watercraft)

Johnson Outdoors

At Johnson Outdoors, we want people to get out and experience the great outdoors andour awesome gear - crafted for adventurers, by adventurers – creates amazing outdoor experiencesfrom launch to landing. What goes into a company that makes some of the best outdoor equipment in the industry? It’s simple:our people, anenduring passion for innovationthat delights our customers, andlove for the get-out-there lifestyle. It’s at the core of who we are as a brand along with our strong belief in teamwork, respect, fun, and community.

Learn more about our amazing Camping and Watercraft brands on,,, and or find us on Facebook and Instagram!

Based in beautiful and affordable Racine, Wisconsin, at our Headquarters on the shore of Lake Michigan, you’ll have incredible access to a variety of outdoor activities whether skiing and snowmobiling in winter, or kayaking, fishing, sailing, fishing, hiking or more in summer. Close to both Milwaukee and Chicago, the area boasts a wide variety of amenities including a vibrant arts and culture scene and a host of unique, creative dining options.

Position Details

Digital Marketing Specialist (Camping & Watercraft)
Southeast Wisconsin
Racine, WI

As our Digital Marketing Specialist for our Camping and Watercraft business, you will support Johnson Outdoors objectives through performing digital and social media marketing, serving as an advocate and resource for interactive communications throughout the organization to enhance our digital footprint.

If you’re driven, smart, someone who figures things out, this is a fantastic opportunity to advance your career in Marketing! If you also love the challenge of working both independently and collaboratively with different levels of employees and business partners, and if you want to support a business in bringing innovative, versatile and industry-leading products to market, then you might just have what it takes to join the Johnson Outdoors family!

What you will do:

  • Execute digital marketing activities including website design and development, website updates and digital asset management. Ensure brand identity and advertising campaigns extend to all digital mediums including social media and websites. 
  • Manage the website content via the web content management system, and ensure brand websites meet the highest standards for design, user experience and navigation. Assist in developing and implementing organic and paid search strategies. 
  • Manage and update the global CRM, warranty, dealer, content and product databases. 
  • Develop digital communications including but not limited to website content, graphics, email blast campaigns, newsletters, interactive catalogs and PDF documents. 
  • Manage and monitor presence in social networking sites including but not limited to Facebook, Twitter, YouTube, Instagram and Pinterest. Create and schedule posts and analyze results. Test, measure and refine digital marketing efforts leveraging analytics to monitor and track digital trends, lead generation efforts and campaign results. Participate in ROI analysis on marketing results and recommend specific modifications for increased effectiveness. 
  • Participate in the project coordination between external agencies and internal teams. 
  • Provide recommendations for annual digital projects and budgets.

What you need to succeed:

  • Bachelor’s Degree in marketing or equivalent job experience. 
  • Typically requires a minimum of 2 years of experience in digital marketing in the areas of digital communications, managing web content and managing a global brand’s social media and website(s). 
  • Demonstrated proficiency and thorough knowledge of Adobe Creative Suite (Photoshop, InDesign); HTML (Hypertext Markup Language); CSS (Cascading Style Sheets), Microsoft Office. Experience with current CMS’s (Content Management Systems) as well as a thorough understanding of HTML and scripting languages. Ability to quickly learn and adapt to new technologies. 
  • Demonstrated success growing a global brand’s social media presence (including Twitter, Instagram, YouTube and Facebook.) 
  • Paid and organic search knowledge. 
  • Strong verbal and written communication and interpersonal skills and an ability to write clear, concise copy. 
  • Ability to create and adapt visual designs for digital content. 
  • Ability and skills to coordinating projects successfully. 
  • Experience in online advertising and online acquisition campaigns.

A few pointers about our culture:

  • Entrepreneurial spirit and innovation are in our bones! We authentically innovate trusted equipment that gets people out there. 
  • We are laser-focused on our consumers, and passionate about inspiring people to actively engage with the amazing awe of the outdoors again and again. 
  • We strive to create meaningful, healthy change in the world as individuals and as a family of brands. 
  • We value team members who are willing to wear many hats; who take personal initiative, anticipating what needs to be done, and figuring things out to make them happen; but who are also willing to ask help, to assist others and work together.

What you will receive:

  • Share in the company’s success - Competitive base salary, with additional earning potential through our cash profit sharing plan.
  • Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.
  • Further your career with training opportunities including our tuition assistance program.
  • Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, employee stock purchase plan, and more.

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