Digital Marketing Specialist (Grade 6)

SECURA Insurance

Who we are:

SECURA Insurance Companies is based in Neenah, Wis., and operates in 12 states, including: Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, North Dakota, and Wisconsin. Since 1900, we’ve been known for our genuine people and exceptional service by agents and policyholders. As a property-casualty insurance company, we provide flexible, customized options for your business, home, auto, farm, agribusiness, and nonprofit.

Our purpose:

Our purpose statement is one we encourage our associates to live out every day through each interaction they have. It truly reflects our genuine nature as a company and the direction that we will follow moving forward.

We’re making insurance genuine.

From the protection we provide to the relationships we build. It’s our mission to provide quality coverage and unmatched service to empower our independent agents and protect our customers.

Core principles:

  • Serve our agents and policyholders 
  • Conduct ourselves with honesty and integrity 
  • Maintain a balance between career and personal life and wellbeing 
  • Employ creative and competent people and challenge them to keep pace with changing environments 
  • Improve existing products and services and develop new ones to fill the continually changing needs of our agents and policyholders 
  • Maintain financial strength to assure the continued security of our agents and policyholders 
  • Be a leading and contributing corporate citizen in the community and financial services industry

https://www.secura.net/

Position Details

Digital Marketing Specialist (Grade 6)
Job
Full-time
12/28/2020
Northeast Wisconsin
Neenah, WI

RESPONSIBILITIES:

  • Lead the development and execution of digital marketing campaigns and strategic communication plans for websites, social media, emails, video, and more. 
  • Produce timely and relevant content that increases visibility in alignment with business goals, appeals to target audiences, and incorporates best practices for digital and traditional marketing. 
  • Measure, analyze, and optimize solutions to build audience, engagement, SEO, relationships, and retention. 
  • Ensure brand consistency and writing standards are integrated through all marketing materials. 
  • Ensure consistent user experience across all platforms. 
  • Assist in competitive analysis, content planning, and change management. 
  • Assist in the continuous improvement of the Marketing team’s workflow processes. 
  • Other duties as assigned.

QUALIFICATIONS:

  • 3+ years digital marketing experience 
  • Bachelor's degree in marketing, communications, or related field 
  • Proven ability to develop, lead, and deliver strategic communication plans and successful outcomes 
  • Advanced writing and editing skills for multiple channels and formats 
  • Experience in project management, collateral creation, internal and external communications, and digital marketing such as web content, email campaigns, direct marketing, and advertising 
  • Exceptional communication skills 
  • Creative, results oriented, and highly organized 
  • Ability to work effectively in a fast-paced team environment and individually 
  • Ability to create effective working relationships with all levels of the company

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