Digital Marketing Specialist (Paid Advertising)

Delta Defense

Delta Defense is the private company that provides Marketing, Operations and Customer Care for the USCCA. The USCCA provides self-defense education, training, and legal protection to the most responsible gun owners.

  • Delta Defense, LLC, is one of the fastest-growing companies in America.
  • Inc. 5000 company EIGHT years in a row!
  • Journal Sentinel Top Workplace - 4years in a row!
  • Milwaukee Business Journal Top Workplace - 4 years in a row!
  • We are a fun, fast-paced and rewarding place to work and grow!
  • We hire rockstars, and help them rock even harder!

Position Details

Digital Marketing Specialist (Paid Advertising)
Southeast Wisconsin
West Bend, WI

The Marketing Specialist, Paid Digital Advertising is instrumental in assisting with the growth of our paid advertising platforms by assisting in the development and deployment of Delta Defense’s marketing initiatives across our display, Google search, and Youtube platforms. They will enjoy working in a fast-paced, exciting work environment.

They will be required to show the ability to manage small teams to hit important deadlines with quality output. They will be responsible for a variety of duties including working with creative and strategy teams to develop campaign objectives and assets. They will also be relied upon to create specific customer audience segments, campaigns & optimization schedules. They will be required to monitor analytics and report on advertising impact.


  • Evaluate customer buying habits and hypergraphics in order to assist in the creation of strategic marketing plans. 
  • Develop digital advertising tactics that are rooted in customer research 
  • Creating and scaling campaigns in a multitude of advertising platforms including but not limited to Google Ads, Microsoft Advertising Network, Facebook Ads. 
  • Scheduling approved campaigns across all these platforms. 
  • Tracking impact of campaigns using these same platforms and other internal reporting systems 
  • Managing many different marketing initiatives at the same time without missing any key steps. 
  • Willingness to enthusiastically accept many varied projects and new responsibilities as assigned. 
  • Building-out, Researching, Coordinating, and Managing New Advertising Endeavors. 
  • Tracking and Optimizing Current Website Landing Pages for multiple teams (CRO) 
  • Assist in new digital Paid Ad Implementation
  •  Be responsible for tracking Paid Advertising analytics and reporting those findings to your Paid Advertising Teammates with potential actionables.
  •  Increase USCCA’s presence by implementing new brand marketing tactics and strategies

Skills/Abilities and Education Requirements:

  • BS/BA in Advertising, Marketing or a related field (or related experience) 
  • 3+ years of digital advertising experience (or related experience) 
  • Experience with Facebook Ads Manager, Facebook Business Manager, Google Ads Manager, and Microsoft Ads Manager 
  • Preferred but not required: 
  • Experience with DV360, Google Campaign Manager, Salesforce Marketing Cloud (including Journey Builder, Ads Studio & Audience Studio) 
  • Have an understanding of basic direct response marketing principles. A deep understanding of brand marketing principles and measurement 
  • Demonstrated ability to write clear and compelling marketing copy 
  • Be a self starter, have high standards and be able to work independently and on a team to meet deadlines, and proven time management skills in deadline driven work 
  • Have the ability to develop ideas into marketing strategies without constant guidance of team leaders. 
  • Experience in managing significant amounts of detail and analysis 
  • Ability to handle many projects without decreasing efficiency nor decreasing quality 
  • Excellent organization and analytical skills 
  • Solid interpersonal and communication skills and the ability to work with a creative team is a must 
  • Desire to grow along with the company and within their role.
  •  Demonstrates the Core Values of Delta Defense LLC

We offer an extensive benefits package with Medical, Dental, Vision, Life, and a 401K. We also offer really cool benefits you won't find other places. We work hard and we play hard! We have great employee events, happy hour, free coffee, onsite fitness center, and Wellness opportunities. We promote team building events outside of work and sponsor them. We are active in our community and we celebrate and acknowledge our employees who make their dreams come true! We are a family, making a difference!

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