Digital Marketing Specialist

Digital Marketing Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to Director of Marketing & Communications.

Your role and responsibilities:

In this role, you will have the opportunity to drive and implement marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets. You will also showcase your expertise by creating end-user acceptance and specification offerings tailored to the target segments while ensuring a high level of customer satisfaction and continuously monitoring segment performance.

You will be mainly accountable for:

• Collecting data and providing sound market and competitor intelligence analyses related to global markets and trends. 
• Tracking and providing management with global market research and analysis results, informing them of identified existing gaps or new growth opportunities. 
• Monitoring market trends and accordingly recommending improvements in the marketing strategy and planning to meet changing market and competitive landscapes. 
• Providing appropriate market information to support long- to mid-term decision-making on the marketing strategy.

Qualifications for the role:

• Bachelor’s Degree with minimum 5 years of experience in digital marketing, email marketing, paid and organic SEO, display advertising, ABM, marketing automation (nurture), lead management. 
• Software/Application Proficiency in Salesforce and Pardot (Marketing Cloud Account Engagement), Google Analytics – Required. 
• Candidates must already have a work authorization that would permit them to work for ABB in the US.