Allina Health is dedicated to the prevention and treatment of illness and enhancing the greater health of individuals, families and communities throughout Minnesota and western Wisconsin. A not-for-profit health care system, Allina Health cares for patients from beginning to end-of-life through its 90+ clinics, 12 hospitals, 16 pharmacies, specialty care centers and specialty medical services that provide home care, senior transitions, hospice care, home oxygen and medical equipment, and emergency medical transportation services. Allina Health is a vibrant, growing organization with opportunities to suit your professional skills and a diverse work environment to match your specific interests. We believe employees are our greatest asset and are dedicated to helping you develop and maximize your professional skills.
The Commons, located in Minneapolis, is the headquarters of Allina Health, a not-for-profit health care organization serving patients and communities. Approximately 1,600 corporate and administrative service employees work at offices within Midtown Exchange, the site of the historic Sears retail complex at Chicago Avenue and E. Lake Street. This community landmark, adjacent to the campus of Abbott Northwestern Hospital, part of Allina Health, is the second largest building in Minnesota and includes offices, an internationally themed public market and residential units.
The Digital Marketing Specialist role is responsible for the planning, creating and sharing of digital content to attract and convert consumers to patients and patients into repeat patients and advocates.
This role will also support the SEO roadmap with SEO implementation and be able to lead and manage content audits to create roadmaps for resolution. It is also responsible working across teams, leveraging insights from Social listening and SEM performance to create, manage and execute on the content roadmap, including editorial calendar planning.
You will assist in the deployment of digital technologies designed to help us meet our business growth goals. You will identify innovative yet practical solutions which deliver ROI. You will serve as our digital content marketing SEO subject matter expert offering solutions to address current marketing gaps and new opportunities that will increase brand awareness for Allina Health while driving traffic targeted to fuel our growth strategies.