Digital Marketing Specialist

Ampersand is looking for a Digital Marketing Specialist to plan, execute, monitor, and optimize digital marketing campaigns that drive awareness, engagement, and conversions for our clients. Reporting to the Creative Director, this professional will enhance and elevate key functions of the Digital Workgroup, including digital strategy, digital advertising, social media, email marketing, SEO, and web analytics. The ideal candidate will have the confidence, drive, and experience to lead digital campaigns, while continually learning and growing as digital marketing evolves.

• Digital Strategy - Build an understanding of the business goals of our clients, audit their existing digital properties and campaigns, and recommend digital marketing strategies and tactics you believe will be most effective. 
• Digital Advertising - Develop PPC strategies and build search, display, and video campaigns using ad groups, keywords, audiences, and geographic targeting. Actively monitor campaign performance and ad spend, while discovering opportunities for optimization. 
• Social Media - Devise and document paid and organic social media strategies including client goals, target audience, platforms, content types, and ongoing management. Plan and execute monthly social media content calendars and monitor and optimize social ads. 
• Email Marketing - Ideate and help develop client email campaigns. Clean, import, and manage recipient lists through the use of audiences, segments, and tags. Test and schedule/send email marketing campaigns that adhere to industry best practices. 
• SEO - Grow local SEO visibility through local search auditing, online reputation management, and citation building. Research and identify target keywords and create search-optimized page titles, descriptions, and other on-page content. 
• Analytics & Reporting - Identify, create, and monitor website goals and KPIs, and ensure accuracy of tracking. Convert analytical data into custom reporting dashboards to share with clients on a monthly basis.

Our Brand Standards

Each team member is expected to:

• Embody the agency’s core values 
• Foster a positive and productive workplace 
• Achieve agency and client quality standards 
• Contribute to the agency’s growth plan

Position Requirements:

• 2+ Years applicable industry experience preferred
• Associates or bachelors degree preferred, but not necessary 
• Demonstrated experience across all job functions and softwares including Google Ads, Google Tag Manager, Google Analytics, Google Data Studio, Facebook, LinkedIn, Instagram, Mail Chimp
• Ability to contribute in agency sales and marketing activities
• Strategic marketing experience and agency experience desired

Salaried position, compensation based on experience and qualifications. Please submit your salary history or expectations with your application to be considered for the position. 

Full-time Employee Benefits Include:

• Healthcare insurance
• Dental insurance
• Cell phone allowance
• Our 401 HEYYYYYYY program with match
• Disability and life insurance
• Paid holidays (including your birthday)
• Generous Paid Time Off
• Flexible scheduling and work-from-home opportunties
• Team outings, holiday parties, lunch n' learns and more!

The Intangibles:

• A fun, laid back office environment
• Only a short walk from the beach in historic, quaint downtown Pewaukee
• The occasional office dog
• An always learning, always growing, always being the best you kind of place