To perform this job successfully, an individual must be able to perform essential duties. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:
- Bachelor’s degree in Marketing, Business, Information Technology or related field
- Previous digital marketing experience
- Experience with search engine optimization (SEO)
- Experience in developing and managing pay-per-click campaigns, primarily Google Adwords
Key Skills include:
- Research ability
- Digital literacy
- Organized work habits
- Ability to juggle multiple projects at the same time
- Strong attention to detail
Language Skills:
- Strong interpersonal written and verbal communication skills.
- Ability to read, analyze and interpret general communication and web instructions.
- Ability to effectively present information and respond to questions from managers, sales representatives, customers and production staff.
Computer Skills:
- To perform this job successfully, an individual must have proficiency with Microsoft Office applications; Excel and Word.
- Proficiency with HTML, online analytic programs (Google Analytics, Moz Pro, SEMRush) a plus.
Reasoning Ability:
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
- Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.