Responsibilities:
• Write unique, creative, and engaging email and website copy.
• Craft engaging and easy-to-use landing pages as part of our marketing campaigns.
• Maintain analytics, metrics, and campaign reporting on all digital marketing platforms.
• Stay Apprised of new developments in digital marketing, best practices, and the greater digital landscape to identify potential challenges and opportunities in the short- and long-term, e.g. Google updates and changes in algorithms.
• Serve as a liaison to campus constituencies on all aspects of web projects, including, but not limited to, gathering project information, marketing and technical requirements, and producing and/or coordinating production of deliverables.
• Apply web expertise to support client needs and objectives via published online content.
• Manage website content, including writing and editing, creating and editing graphics and images, proofreading for quality and accuracy, and adhering to style guidelines and technical specifications.
• Work with Front End Web Developer in the design of digital projects to include web pages, email newsletter templates, advertising, etc.
• Dive into website analytics and internal databases to provide insight and recommendations to improve the online experience and optimize marketing performance.
• Provide optimization recommendations for search engine marketing campaigns, to includeSEO, paid search and PPC.
• Lead development of future campaigns to include keyword discovery, and keyword expansions.
• Monitor and generate monthly analytics report.
• Bring new and innovative ideas to improve the web presence. Solve for these situations while maintaining and strengthening the current brand.
• Meets regularly with Vice President of Marketing and Communications to present and discuss campaign performance—implements enhancements/corrections.