Digital Marketing Specialist

Carroll University

Carroll is Wisconsin's first, four-year institution of higher education and today is identified as a comprehensive, liberal arts-centered, independent university organized around four major components: the College of Arts & Sciences, the School of Business, School of Education and Human Services and the College of Health Sciences. A decade of dramatic enrollment growth, impressive fundraising, and strong fiscal management place Carroll in a very strong and enviable position on today's higher education landscape.

Located in Waukesha County, an area ranked annually as one of the most highly educated, healthiest, fastest growing, and wealthiest counties in Wisconsin. In 2018, “24/” rated Waukesha the most livable city in Wisconsin and the 36th best U.S. city in which to live. It is 17 miles from Milwaukee, the state's largest city, and 60 miles from Madison to the north and 70 miles from Chicago to the south.

Position Details

Digital Marketing Specialist
Southeast Wisconsin
Waukesha, WI

Digital Marketing Specialist

Carroll University

This position collaborates with the marketing team to develop, implement and manage a digital marketing strategy to increase visibility, brand awareness, and engagement across all digital channels.The position analyzes and communicates results from web marketing efforts; leverages web analytics to recommend and implement the most effective strategies for driving growth. The specialist will recommend strategies for effective search engine marketing.


  • Write unique, creative, and engaging email and website copy
  • Craft engaging and easy-to-use landing pages as part of our marketing campaigns
  • Maintain analytics, metrics, and campaign reporting on all digital marketing platforms
  • Stay apprised of new developments in digital marketing, best practices, and the greater digital landscape to identify potential challenges and opportunities in the short- and long-term
  • Gather project information, marketing and technical requirements, and producing and/or coordinating production of deliverables
  • Apply web expertise to support client needs
  • Manage website content, including writing and editing, creating and editing graphics and images, proofreading for quality and accuracy, and adhering to style guidelines and technical specifications
  • Work with Front End Web Developer in the design of digital projects to include web pages, email newsletter templates, advertising, etc.
  • Provide optimization recommendations for search engine marketing campaigns, to include SEO, paid search and PPC
  • Lead development of future campaigns to include keyword discovery and keyword expansion
  • Bring innovative ideas to improve web presence. Solve for these situations while maintaining and strengthening the current brand.


  • Bachelor's degree required, preferably business or marketing communications related fields.
  • 3-5 years' experience in content management, SEM including SEO/PPC/paid search, e-mail marketing and online advertising.
  • Experience with Google Analytics or equivalent. Ability to analyze metric data and communicate findings/recommendations.
  • Demonstrate general project management/client management skills, troubleshooting and problem solving skills.
  • Google analytics and Google ads certified.
  • 3-5 years' experience in a digital marketing role, including the management of successful PPC/paid search/SEO and development of website content strategy utilizing analytics and KPIs
  • Experience in managing content on social platforms and developing strategies to drive acquisition, engagement and conversion a plus.
  • Expertise in the development of ROI-focused email marketing campaigns.
  • Demonstrated proficiency in cultural competence and awareness.
  • Candidates must be willing and able to support and advance theUniversity mission.

Technology Skills

  • Competency in Adobe Creative Suite.
  • Advanced experience in AdWords and Google Analytics. Proven ability to analyze metric data and optimize for KPIs.

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