Digital Marketing Specialist

Cousins Subs

At Cousins Subs, we foster a culture of hospitality and welcome individuals who are energetic, driven and committed to serving others. We treat everyone like family and want our employees to feel right at home. That’s why we’ve crafted an environment that is fun and focused on recognizing employees for their accomplishments. As important members of our family, we are invested in our employees’ success. Most of all, we Believe in Better – for our employees, the people we serve and the communities we support. To hear about working for Cousins from some of our employees please visit our career site:

Position Details

Digital Marketing Specialist
Southeast Wisconsin
Menomonee Falls, WI

We Believe in Better! We want you to join our vibrant team GROUNDED in our history since 1972 and OPTIMISTIC about growing our future. Come see why we’ve been recognized by BizTimes Milwaukee as the 2018 Corporate Citizen of the Year for our commitment to giving back to our communities and by Milwaukee Business Journal as one of Milwaukee’s “Coolest Offices.”

This rewarding and PASSIONATE position is responsible for working alongside the Digital & Social Media Manager and Vice President of Marketing overseeing the web, mobile and digital strategy, content, user experience and production of a wide range of digital communication projects and campaigns in support of the company’s PURPOSEFUL communication strategies and business objectives.

What will you be doing every day?

  • Assists in developing social media promotions for LTOs, Co-Brands/Partnerships, Social Engagement
  • Coordinates, schedules and optimizes brand’s national digital advertising campaigns
  • Plans, creates, and schedules social media content for Cousins’ brand and local restaurant pages
  • Manages and responds to all brand and local social media page guest comments, reviews and ratings
  • Writes, edits and proofreads emails, landing pages and other digital content as assigned
  • Coordinates send schedules, creates target lists and assists with template design for email marketing
  • Organizes location data and implements SEO/local search activities for brand’s digital properties
  • Works with Design Team, Digital Team, PR Team and Web Agency to coordinate promotions, projects and maintenance for, Cousins Subs Mobile Ordering App and 
  • Assists in monthly digital marketing and local social media campaign reporting

What are we looking for?

  • Bachelor's degree in Digital Media, Marketing or Public Relations or equivalent
  • 1-2 years related experience in digital, social media or online marketing
  • Experience in a restaurant or service organization highly desirable
  • Commitment to our Core Values:
  • Grounded – We believe nothing grows without strong roots
  • Purposeful – We are committed to serving others
  • Optimistic – We believe in the power of personal growth
  • Passionate – We are inspired by helping those around us succeed
  • Strong understanding of digital and social media marketing principles for local search; promoting and selling products/services; online customer engagement; and new customer acquisition
  • Experience with social media management tools; Facebook, Twitter, Instagram and Yelp advertising; email marketing software, website content management systems, and Google Analytics
  • Excellent copy writing and editing skills for content creation and digital advertising
  • Ability to measure and report on the success of digital marketing strategies
  • Working knowledge of HTML/CSS
  • Highly organized and deadline driven – must be able to manage multiple, simultaneous digital projects
  • Hands-on experience with Salesforce or related CRM a plus
  • Familiarity with Adobe Creative Suite a plus

What can we offer you?

  • Market competitive salary
  • Comprehensive benefit package (Medical, Dental, Paid Time Off, 401K)
  • Phone allowance
  • Of course, free lunch, plus a 50% off duty discount
  • Excellent company culture and team

Believe in Better with us. Come join a dynamic team and authentic brand with a bright future.


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