Digital Marketing Specialist

Discover Green Bay

Discover Green Bay is the recognized Destination Marketing Organization responsible for promoting the Greater Green Bay region as a premier destination for leisure travel, group tours, meetings, events, conferences and sporting events.

Position Details

Digital Marketing Specialist
Northeast Wisconsin
Green Bay, WI

Responsible for implementing the digital strategy as well as developing digital content consistent with the organizational brand and marketing plan. Required to proactively maintain a strong working knowledge of all marketing trends, tools, and technologies to grow audience engagement on digital platforms while influencing increased visitation to the region.

  • Assist in developing and implementing an annual digital marketing plan and content calendar designed to increase digital engagement, website traffic and visitation.
  • Execute social media plan through ongoing content development and measuring audience engagement. Conduct competitive research, report content performance, and research emerging platforms to enhance online presence.
  • Execute digital advertising initiatives, including but not limited to search engine marketing, paid media (display, native, video) and social media advertising.
  • Produce content for all digital marketing channels, including but not limited to social media, email, website, destination blog and digital advertising campaigns in accordance to the overall marketing strategy.
  • Responsible for email marketing efforts, including writing content, and scheduling email campaigns in coordination with the marketing plan, utilizing marketing automation tools.
  • Responsible for website content, maintenance and updates utilizing website CMS and CRM systems with the support of contracted website vendor.
  • Report data insights to advise strategy, marketing tactics, and optimization of digital campaigns.
  • Capture photos and video for events, promotions, advertising and marketing.
  • Maintain knowledge of current innovations in the field by attending industry educational opportunities as well as maintaining knowledge of the destination, top visitor markets, and our regional competitors.
  • Demonstrates the Company’s Values and Culture. 
  • Performs other related Discover Green Bay activities as assigned.
  • Bachelor’s degree in communications or business with an emphasis in marketing required.
  • Minimum 1-3 years’ experience in a marketing/digital marketing and social media management role required.
  • Experience in Microsoft Office Suite, Adobe Creative Cloud, Google Ad platforms, video editing software, data analytics and organic and paid social media management tools and software.
  • Experience working with marketing automation systems, content management systems, and customer relationship management systems.
  • Strong understanding of digital marketing functions, search engine optimization best practices and email marketing processes.
  • Knowledge of the latest web technologies and digital trends.
  • Effective project and time management skills. 
  • Basic Knowledge of graphic design fundamentals photography and video composition as well as basic coding skills.
  • Effective understanding/use of latest technologies and online forums to advance brand.
  • Desire to continually learn about and implement new ideas and industry best practice.
  • Passionate about the travel and tourism industry and brings that enthusiasm and positive attitude to work every day.
  • High-performing, innovative individual who operates with exceptional collaboration. 
  • Required to follow all safety standards including but not limited to all federal, state, and organizational rules and regulations.

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