Digital Marketing Specialist

Discover Green Bay

Discover Green Bay is the recognized Destination Marketing Organization responsible for promoting the Greater Green Bay region as a premier destination for leisure travel, group tours, meetings, events, conferences and sporting events.

http://www.greenbay.com


Position Details

Digital Marketing Specialist
Job
Full-time
10/13/2021
Northeast Wisconsin
Green Bay, WI

Responsible for implementing the digital strategy as well as developing digital content consistent with the organizational brand and marketing plan. Required to proactively maintain a strong working knowledge of all marketing trends, tools, and technologies to grow audience engagement on digital platforms while influencing increased visitation to the region.

Responsibilities:
  • Assist in developing and implementing an annual digital marketing plan and content calendar designed to increase digital engagement, website traffic and visitation.
  • Execute social media plan through ongoing content development and measuring audience engagement. Conduct competitive research, report content performance, and research emerging platforms to enhance online presence.
  • Execute digital advertising initiatives, including but not limited to search engine marketing, paid media (display, native, video) and social media advertising.
  • Produce content for all digital marketing channels, including but not limited to social media, email, website, destination blog and digital advertising campaigns in accordance to the overall marketing strategy.
  • Responsible for email marketing efforts, including writing content, and scheduling email campaigns in coordination with the marketing plan, utilizing marketing automation tools.
  • Responsible for website content, maintenance and updates utilizing website CMS and CRM systems with the support of contracted website vendor.
  • Report data insights to advise strategy, marketing tactics, and optimization of digital campaigns.
  • Capture photos and video for events, promotions, advertising and marketing.
  • Maintain knowledge of current innovations in the field by attending industry educational opportunities as well as maintaining knowledge of the destination, top visitor markets, and our regional competitors.
  • Demonstrates the Company’s Values and Culture. 
  • Performs other related Discover Green Bay activities as assigned.
Requirements:
  • Bachelor’s degree in communications or business with an emphasis in marketing required.
  • Minimum 1-3 years’ experience in a marketing/digital marketing and social media management role required.
  • Experience in Microsoft Office Suite, Adobe Creative Cloud, Google Ad platforms, video editing software, data analytics and organic and paid social media management tools and software.
  • Experience working with marketing automation systems, content management systems, and customer relationship management systems.
  • Strong understanding of digital marketing functions, search engine optimization best practices and email marketing processes.
  • Knowledge of the latest web technologies and digital trends.
  • Effective project and time management skills. 
  • Basic Knowledge of graphic design fundamentals photography and video composition as well as basic coding skills.
  • Effective understanding/use of latest technologies and online forums to advance brand.
  • Desire to continually learn about and implement new ideas and industry best practice.
  • Passionate about the travel and tourism industry and brings that enthusiasm and positive attitude to work every day.
  • High-performing, innovative individual who operates with exceptional collaboration. 
  • Required to follow all safety standards including but not limited to all federal, state, and organizational rules and regulations.


« Back