Digital Marketing Specialist

ECHO Incorporated

ECHO Incorporated is an industry leader in developing and manufacturing high-performance, professional-grade, handheld outdoor power equipment. With distributors and thousands of dealers across North and South America, ECHO is constantly anticipating the future of the outdoor power equipment industry and the need for environmental sustainability. Working for ECHO means joining a team of people who are committed to collaboration, innovation, creativity, and high-quality products that make us a globally competitive brand.

Position Details

Digital Marketing Specialist
Northern Illinois
Lake Zurich, IL

Are you an inquisitive person with a creative eye who enjoys taking insights from data and translating those into winning digital marketing strategies? Do you consider yourself savvy with SEO, SEM, PPC marketing and follow the fast paced changes within digital and website advertising? If so, apply here! This position will be a hybrid role working from both the office and home.


  • Maintain ownership of the quality and consistency of web content and structure. 
  • Be the go-to resource for CMS-related content edits and updates. 
  • Partner closely with developers, vendors, and internal departments for web alignment. 
  • Leverage metrics to make data-driven decisions about web performance. 
  • Translate raw data from Google Analytics, Google Search Console, SEM Rush, HubSpot into digestible insights. 
  • Plan and execute an effective SEO strategy for our website and landing pages to increase traffic and conversions. 
  • Write and edit engaging content for search optimization. 
  • Be involved in keyword selection and audience targeting. 
  • Maintain partnership with PPC ad vendors. 
  • Evaluate, suggest and develop new campaigns across multiple channels (paid search, display, social, video, etc.) 
  • Work closely with internal product and creative team. 
  • Responsible for working with store locator vendor to update and optimize content and implement technical fixes. 
  • Support multi-regional and multilingual sites.

Home Depot Online Support:

  • Collaborate with sales and brand advocate to drive best-in-class customer experience online. 
  • Participate during the bi-weekly state calls to cultivate a strong partnership and ensure project goals are being accomplished. 
  • Maintain a consistent brand voice and presence by providing content and assets needs for onboarding new products. 
  • Work closely with brand advocate for category analysis, content optimization, and reporting. 
  • Work with brand manager and sales, to strategically lead the annual media planning, placement, execution, and tracking of digital campaigns. 
  • Proactively improve digital media efforts, investigate opportunities, and craft well-supported and articulate POVs. 
  • Build and maintain digital campaign reporting dashboards to actively, objectively, and constructively evaluate performance and provide ongoing optimizations. 
  • Additional duties as required.

Job Experience/Skills:

  • Minimum 3+ years experience working in relevant space. 
  • Exceptional communication and relationship-building skills. 
  • This position requires high energy, self-motivation, and attention to detail. 
  • Must be highly analytical, organized, and have the ability to multi-task, plan and execute a variety of projects concurrently and think/work quickly and efficiently. 
  • Google Analytics certification required.


  • BS degree in marketing, communications, or related discipline; or work experience equivalent.

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