Digital Marketing Specialist

Educational Credential Evaluators (ECE)

About ECE:

Celebrating over 40 years of success, ECE is one of the most well-known and respected names in comparative international education. Our main product, an educational credential evaluation, is a report used by counselors, recruiters, registrars, and admissions officers in the U.S. and elsewhere to determine how the academic history of a foreign-educated individual matches up to American grading scales and standards. As the demand for talented professionals has increased around the world, hiring managers have increasingly relied on the expertise of ECE to review the credentials of employees. ECE is a medium-sized nonprofit organization with just over 100 employees.

Position Details

Digital Marketing Specialist
Southeast Wisconsin
Milwaukee (Hybrid), WI


Responsible for developing and implementing effective digital marketing strategies to drive brand awareness, engage our target audience, and generate leads. Uses various digital channels, data analysis, and innovative thinking to successfully support our online marketing initiatives. Supports other members of the Marketing team with sales initiatives and philanthropic goals.

Essential Duties and Responsibilities:

  • Generates engaging and relevant digital content for various platforms, including email marketing, website, blogs, social media, and video. 
  • Collaborates with the Sr. Director of Marketing and Client Solutions and Digital Marketing Manager to plan, implement, monitor, and help design digital marketing campaigns that align with business goals. 
  • Grows and manages Facebook and Instagram presence, including paid advertising on these platforms. Monitors and implements social media trends. 
  • Monitors and optimizes our Google Adwords account and manages Google non-profit grant. 
  • Helps compile analytic reports with data that provides the most insights to aid in making marketing and sales decisions. 
  • Works with the Digital Marketing Manager to help analyze the success of marketing campaigns. 
  • Leads implementation and development of Marketing Automation Platforms. Maintains marketing database including customer/prospect files through data entry, content, and support maintenance of Customer Relationship Management systems. This includes HubSpot and Constant Contact. 
  • Completes basic research using library, Internet, and other resources. 
  • Performs special projects and other duties as assigned to support development and growth of ECE. 
  • Stays current with digital marketing developments, technology, and trends. 
  • Identifies opportunities for differentiation and improvement. 
  • Designs marketing materials used for digital and print. 
  • Creates and edits videos for website and social media. 
  • Helps manage the ECE website which includes adding and editing website content, managing SEO keywords and page optimizations. 
  • Other duties may be assigned.


To perform the job successfully, an individual should demonstrate the following competencies:

  • Functional Expertise - Assesses own strengths and weaknesses, strives to continuously build knowledge and skills. Synthesizes, summarizes, and shares information readily, uses intuition and experience to complement data. Able to work independently and collaboratively in a team environment.
  • Customer Focus - Responds promptly to customer needs, responds to requests for service and assistance, shows respect and sensitivity for cultural differences, treats others with respect and consideration. 
  • Communication (internal and external) - Writes clearly and informatively, edits work for spelling and grammar, varies writing style to meet needs, presents numerical data effectively, reads and interprets written information accurately, listens and gets clarification, responds well to questions, participates in meetings, remains open to others' ideas and is flexible/adaptable, works well with others, solicits and applies feedback. 
  • Judgment - Exhibits sound and accurate judgment, includes appropriate people in decision-making process, makes timely decisions. 
  • Delivers Results - Demonstrates accuracy and thoroughness, looks for ways to improve and promote quality, applies feedback to improve performance, monitors own work to ensure quality, meets productivity standards, completes work in timely, efficient manner; strives to increase productivity, prioritize workload, communicates changes and progress.
  • Commitment & Responsibility - Responds to management direction, takes responsibility for own actions, keeps commitments, completes tasks on time or notifies appropriate person with an alternate plan, consistently arrives to work on time and arrives promptly to meeting and appointments, ensures work responsibilities are covered when absent. 
  • Initiative - Volunteers readily, undertakes self-development activities, seeks increased responsibilities, displays original thinking and creativity, develops innovative approaches and ideas.

Education and/or Experience

Associate degree or higher in marketing or related field and at least two years of experience in digital marketing.

Computer Skills

To perform this job successfully, an individual should have knowledge of Database and Word Processing software, PowerPoint, Internet resources, Google Analytics, Business Intelligence, marketing automation (Constant Contact and HubSpot preferred but not required), and email. Familiarity with Content Management Software (CMS) is a plus. Familiarity with blog writing, proofing, and publishing, PowerPoint, and video editing software preferred.

Salary Description: $49,000 - $57,050 / year

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