Digital Marketing Specialist

EMG

EMG is a leading national distribution, marketing and logistics solutions provider. We are a cost-effective, one stop distribution service with the versatility, expertise, and dedication to provide supply chain solutions. Our consultative approach offers customized services including inventory planning. Your business is instantly tapped into the marketplace flow while maintaining brand integrity as we are your “vendor of record”.

Motivated by manufacturers: our logistics experience takes on your operational burden, allowing you to focus on what you do best.

Responsive to retailers: achieve your goals with value-added solutions, a variety of products, and a single ship point with one convenient invoice.

Our mission is simple. Creating relationships on a foundation of trust and partnership.

https://emg-usa.com/

Position Details

Digital Marketing Specialist
Job
Full-time
8/17/2020
Northeast Wisconsin
Green Bay, WI

Position Impact:

Coordinate product, marketing and promotional information into updated content on retailer websites to support the eCommerce & Omnichannel sales initiatives of a leading manufacturer and distributor of kitchen and home appliances.

Essential job functions:

  • Independently design, create, edit, and activate persuasive, A+/enhanced images, copy, content, banners and marketing for major, branded products on leading eCommerce websites
  • Add, maintain, and edit product descriptions, data fields, attributes, images, videos and other data by proficiently using PhotoShop and similar programs
  • Write product titles, descriptions and bullet points that are engaging and fulfill SEO goals
  • Create and edit content pages using retail customer portals
  • Collaborate with vendor and customers creative teams via phone or email to coordinate content accuracy and placement on customer sites
  • Revise and optimize existing online content to align with then-current Nostalgia corporate direction
  • Create, maintain and edit promotional content to support ongoing promotions (banners, coupon codes, promotional pages)
  • Check vendor or manufacturer sites for updated videos and content to be used on customer sites
  • Proactively collaborate with the buying team on new or updated products to acquire and deliver consistent information
  • Collaborate with the sales team to prioritize workload based on urgency and deadlines
  • Research product information that may not be provided by our vendors and update our internal product database
  • Document and report progress of current and known future builds and provide weekly team updates
  • Organize and maintain digital assets in a proficient and easy to use manner
  • Assist customer service in troubleshooting customer inquiries

Qualifications:

  • High school diploma
  • Associates Degree in Marketing preferred
  • Acute attention to detail
  • Strong creative writing skills
  • Proficient knowledge of image creation, photo editing, copy-writing, and video manipulation technologies, including Adobe Photoshop and Elements software experience is strongly preferred
  • 1-2 years of online content/image experience is strongly preferred
  • Website management, photography, SEO, and/or social media experience is helpful
  • Intermediate level experience with Microsoft Excel
  • Excellent verbal and written communication skills
  • Close, daily teamwork is necessary and expected for maximum results

Disclaimer:

The above statements reflect the general details necessary to describe the principle functions of the occupation described and shall not be construed as a detailed description of all the work requirements that may be inherent in the occupation.


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