Digital Marketing Specialist

Fort HealthCare

Fort HealthCare provides quality healthcare to the residents of an eight-community area and has the only hospital in Jefferson County. The hospital is a modern, fully accredited, acute care facility with 49-beds. In addition to comprehensive inpatient services, Fort HealthCare offers ambulatory surgery and specialty clinics, a birthing center, cardiac rehabilitation, emergency services including the Urgent Care Program for after-hours treatment of minor illnesses and injuries, occupational medicine and more. Fort Medical Group is a multi-specialty group practice with satellite clinics offering primary and specialty care in Fort Atkinson, Cambridge, Jefferson, Johnson Creek, Lake Mills, and Whitewater. Primary and specialty care physicians from UW Health, Dean Medical Center and other organizations also trust Fort Memorial Hospital to deliver the highest quality medical care to their patients.

Fort HealthCare is proud to be recognized by Modern Healthcare, a national health care publication, as one of the "Best Places to Work" as well as being named a 13-time award winner of the Milwaukee Journal/Sentinel Top Workplace award for Southeastern Wisconsin and a 3-time award winner of the USA Top Workplace award. In addition, Fort HealthCare is proud to be recognized by Chartis, a healthcare consulting firm, as one of the “Top 100 Rural & Community Hospitals” in the United States. Recognized as “Most Wired”, bringing advanced technology to the community, and utilizing information technology to providers for better patient-centered care.

Position Details

Digital Marketing Specialist
Southwest Wisconsin
Fort Atkinson , WI

Fort HealthCare is a patient-centered hospital and healthcare system serving individuals, businesses and families in Jefferson, Dane, and Walworth Counties, and we are seeking a Digital Marketing Specialist to join our Marketing team. Shift:Full time, 80 hours per bi-weekly pay period, Day Shift

The Digital Marketing Specialist strategizes and plans, implements and controls all of Fort HealthCare’s social media platforms. This position assists HR in recruiting efforts via social media. This position also assists members of the Marketing department with website and other digital content, including writing and posting multiple monthly blog posts, creating graphics, and more. This position requires multiple skills such as: basic graphic design, social media, communications, and special events photography and videography.

Responsibilities of this position include:

  • Serves as lead marketing representative for all Fort HealthCare social media outlets, including strategy, content (original text, images, and video), and analytics. 
  • Moderate user-generated content and messages appropriately, based on company and community policies. 
  • Create and implement content calendar. 
  • Coordinate and write blogs.
  • Coordinate event promotion on social media, Chamber, and community event calendars, and more. 
  • Coordinate the scheduling of podcast guests, along with corresponding articles and social posts. 
  • Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes. 
  • Lead social media paid advertising plan including overseeing budget, creative content, scheduling, and optimization. 
  • Manage clinic digital signage. 
  • Serves as lead marketing representative for additional digital marketing content, including but not limited to, waiting room tvs, screensavers, and branding templates. 
  • Collaborate with other departments to coordinate promotions and increase reach, including supporting HR in recruiting. 
  • Performs other duties as assigned. 
  • Completed department-specific orientation and annual competencies for this position.
  • Bachelors Degree required. 
  • 2+ years writing experience. 
  • 2+ years experience in social media, including Facebook, LinkedIn, and Instagram. 
  • Experience using Adobe Suite or Canva required. 
  • Basic video editing experience preferred. 
  • Strong interpersonal and communication skills required. 
  • Valid, current Wisconsin driver's license upon hire required.

Competitive pay, 401(k) with employer match, Generous PTO Plan, Daycare, Dental insurance, Disability insurance, Flexible Spending, Health Insurance, Comprehensive Wellness Plan, Life Insurance, Pharmacy Discount, Tuition Assistance, Vision and Dental Insurance, Employee Assistance Program, Free Parking.

« Back