Digital Marketing Specialist

Fresh Thyme Market is seeking a Specialist of Email Marketing to join our Digital Merchandising & Marketing team. The Email Marketing Specialist is responsible for the end-to-end organization, execution and implementation of Fresh Thyme’s Brand and Loyalty Email Marketing campaigns. This Specialist role works alongside a team of Merchants, Digital Merchandisers, Marketing, Loyalty and Creative peers to bring all Email strategies to life with strong organizational skills and attention to detail. Fresh Thyme’s Email campaigns include, but are not limited to – storytelling, key sales messaging, weekly ad-drivers, and activation strategies.

Position follows hybrid schedule: Tuesday/Wednesday in office, Monday/Thursday/Friday remote.

Duties and Responsibilities

• Intake, organize, build, and execute Fresh Thyme’s Email Marketing campaigns. 
• Organize, schedule, and maintain cross-functional intake requests for Email support. 
• Own and organized cross-functional Email workflows and processes. 
• Own and maintain a detailed, up-to-date Email Marketing calendar, inclusive of performance results. 
• Regularly monitor and report out on key KPIs such as Open Rates and Click-Thru Open Rates per Email. 
• Own, execute and report out on Email A/B testing initiatives. 
• Partner closely with additional owned and external media channels to ensure consistency across messaging, tone, creative and audience. 
• Work alongside Loyalty Marketing team to understand customer segmentation and needs pertaining to Loyalty activation and reactivation Email campaigns. 
• Responsible for Quality Assurance of all Email campaigns to ensure accuracy of editorial, product, and pricing content, correct URLS are utilized, and necessary approvals have been obtained. 

This description is not inclusive of all responsibilities within the position; may perform additional duties.

Required Experience

• 1-2 years of professional experience in Email Marketing. 
• Proven experience with organizing and operationalizing Email content; inclusive of storytelling and sales messaging. 
• Strong Knowledge of ESP platforms (Adobe Campaign Standard a plus) 
• Experience utilizing CRM data to create highly targeted lists (SQL Experience a plus) 
• Experienced in the incorporation of Email campaigns into larger Marketing campaigns and programs such as Social Media, eCommerce, Display, etc. 
• Understanding of best practices and laws affecting email (CANSPAM, CASL, GDPR, etc.) 
• Proven experience in Email Marketing best practices. 
• Proficient in HTML, CSS. 
• Strong organizational and project management skills. 
• Fundamental understanding of Email design principles. 
• Excellent communication and interpersonal skills. 
• Ability to work independently and as part of a team. 
• High attention to detail and quality assurance. 
• Effective time-management skills. 
• Passion for creating and upholding a seamless customer shopping experience with strong attention to detail. 
• Experienced in Google and Adobe Analytics. 
• Proficient in Microsoft Office. 
• Experienced in Agile methodologies.

Education

• Bachelor’s preferred in Digital Marketing or similar. 
• Minimum 1 year previous professional experience in Digital Email Marketing.

Fresh Thyme Rewards

• Weekly pay 
• Scheduling flexibility 
• Paid parental leave 
• Care.com/back-up care assistance 
• Team member discount 
• Career growth opportunities