Digital Marketing Specialist


Henricksen is a full-service contract furniture dealership specializing in office, healthcare, education, government, senior living, and hospitality spaces. In1962, Henricksen opened its doors as a small, family-run dealership. Today, Henricksen is a leading national dealership with seven offices, 250 full-time employees, and annual sales topping $255 million.

With 400+ manufacturer partnerships, Henricksen offers various products from systems furniture, casegoods, seating, lounge, and conference furnishings to architectural solutions including modular walls, flooring, lighting, sound masking, and technology equipment. Henricksen is one of the largest privately-owned dealer partners of HNI in the United States. HNI’s furniture brands include Allsteel, HBF, The HON Company, and Gunlocke.

Position Details

Digital Marketing Specialist
Southeast Wisconsin
Brookfield, WI

Henricksen seeks a Digital Marketing Specialist to support our digital marketing goals. The Digital Marketing Specialist will be responsible for the coordination, production, and tactical execution of various digital marketing initiatives in collaboration with Henricksen’s marketing team. This individual will combine communication skill, design savvy, and technical ability to enhance Henricksen's digital presence. The Digital Marketing Specialist will contribute ideas and approaches to the digital strategy, and lead day to day efforts in implementing the strategy.

Henricksen’s marketing team is tasked with communicating the expertise and benefits of our manufacturers and their product lines, as well as our sales, design, and project management teams to architecture + design firms, commercial real estate firms, construction firms, and end-users across the country. We are collaborative, creative, professional, and authentic in how we approach our work and each other.

As the Digital Marketing Specialist, you will maximize our digital footprint and leverage current trends for reaching our audiences and supporting our strategic growth efforts. From delivery of marketing campaigns, to executing concise and timely messaging across platforms, you will be a key contributor in implementing tactics that deliver increased engagement with and, awareness of our business.


  • Collaborate with the marketing team on the development of our digital marketing strategy
  • Serve as the primary executor of the digital strategy across all platforms 
  • Implement content and copy updates and enhancements to the corporate website
  • Collaborate with marketing team on development and execution of multi-channel marketing efforts (including email marketing, social media, and other digital platforms) 
  • Monitoring social media activity to ensure alignment with Henricksen’s brand, strategy, and core values 
  • Design, create, or produce graphics, videos, campaigns, and other assets for use across multiple digital platforms 
  • Contribute to SEO optimization and improvement 
  • Report on engagement and analytics across all platforms 
  • Proactively suggest new campaigns and initiatives 
  • Contribute to our corporate intranet, hosted on SharePoint 
  • Work with internal constituents and external consultants
  • 3-5 years of digital marketing experience, with an emphasis on B2B 
  • Degree is preferred 
  • Proficiency with Adobe Creative Cloud, including Photoshop and Premier Pro (or equal)
  • Familiarity with WordPress and code, including HTML 
  • Understanding of social/influencer and email marketing 
  • E-commerce and Google Analytics experience, a plus 
  • Direct experience using social media management tools 
  • Strong self-starter with the ability to work independently and collaboratively 
  • A demonstrated ability to develop creative solutions 
  • Impeccable time management skills with the ability to multitask 
  • Detail-oriented approach with the ability to work under pressure to meet deadlines 
  • Experience or interest in architecture, design, contract furniture, construction, and/or commercial real estate industries preferred

Position is exempt and salary commensurate with experience.

Henricksen provides a full offering of employee benefits including health, vision, and dental insurance; paid time off; 401K and 401k match; life insurance; HSA/FSA; employee assistance program; profit sharing and discretionary bonus programs.

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