The Digital Marketing Specialist will join the Creative team, home to our Design, Product Development, R&D, Brand, and Marketing teams. We are looking for an experienced and result-driven digital channel expert to join our awesome team! As the Digital Marketing Specialist, you will be responsible for the execution of all digital marketing initiatives across multiple platforms and formats. The ultimate goal for these efforts is to drive growth, increasing brand awareness, customer acquisition, consumer engagement, qualified lead generation, customer retention, and other positive brand related outcomes. You will work with the Marketing Manager, internal marketing team and external marketing agencies to help you deploy all campaigns and promotions while leading our B2C ecommerce platform. You must have an obsession for campaign performance, reporting and analytics.
The right candidate will have a passion for testing, learning & refining. You will see the value of every piece of content and share what it teaches us with the team to drive further optimization. You will feel a commitment to our consumers and work hard to engage and delight them. Your work will be measured on the continual improvement of customer nurturing and retention through consistent channel planning and deployment of content. Your mission is to reach the right consumers to build our customer database and increase brand engagement.
Do you consume all beauty brand media like it's the next episode of Bridgerton? Get excited about a rock-solid email subject line? Love a good process? You GSD like it's nobody's business? Grow followers like it's your job because it could be... Sound familiar? Read on.
Five Key Accountabilities:
- Execute digital marketing strategy
- Lead B2C ecommerce operations
- Drive digital capabilities
- Measure digital results
- Manage digital partner relationships