Digital Marketing Specialist

Position Summary:

Responsible for creating, updating, and organizing digital content to support sales and marketing. Responsible for ensuring all traditional marketing messages and content is accurate. Frequently engages in communications with consumers and customers through a variety of e-marketing vehicles (social media, website, eblasts, newsletters, etc.) to increase consumer trial, brand awareness, and loyalty. Assists with image and asset management of GS1, 1worldsync, Dropbox, and similar digital data content to ensure customers access current product specs and images. Updates the website and product locator content and creates barcodes for promotions.

Responsibilities:

• Develop and maintain collateral, newsletters, photography files, packaging files and company brochures. 
• Support the Marketing Manager by providing relevant data and analysis of social & digital events, as well as ad hoc reports & analysis as needed. 
• Ensure digital images, specs, sell sheets, websites, etc. are always current and that when updates are made, they are communicated to the appropriate audience in a timely manner. 
• Manage and monitor Jones website, customer eblast, support websites, and social media platforms. 
• Assist with planning, coordinating, creating marketing materials, and executing Jones Sales and Marketing Events. 
• Execute online marketing projects and policies, coordinating coupon program, direct mailings, email broadcast campaigns, employee recruiting programs/events, trade shows, and public events. 
• Accept special projects as assigned.

Minimum Qualifications:

• Bachelor’s degree in Business, Communications, or Marketing. 
• Must have excellent verbal, written, and interpersonal communication skills. Proficient Analytical skills with strong attention to detail and effective time management skills to meet deadlines. 
• Excellent computer skills with proficiency in Excel, Word, Outlook, and PowerPoint. 
• Lift and carry up to 50 lbs.

Preferred Qualifications:

• 1 – 2 years of relevant experience preferred. 
• Technology/Equipment: Working knowledge of Photoshop, various social media platforms, Google Analytics, and WordPress.

Benefits Package:

We offer an excellent compensation and benefit package:

• Medical Insurance with a Health Reimbursement Account 
• Dental, Vision, Prescription, and Life Insurance 
• Flexible Spending Account 
• Company Paid Short Term Disability/Sick Pay 
• Long Term Disability available 
• Paid Vacation and 11 Paid Holidays 
• 401K with a 100% Employer match on 5.5% eligible earnings 
• Health Club Incentives 
• Professional Development Including Tuition Reimbursement & more!