Digital Marketing Specialist

Kondracki Group, LLC

We help packaging machinery companies build their brand and generate leads. Their machines package a lot of the products you see at the grocery store and have in your refrigerator - sorry, we cannot name the actual brands - but think about potato chips, cereal, frozen pizza, candy at the movie theater...our customers’ machines package all of those, and way more!

We’re an outsourced marketing agency that solely focuses on the packaging industry and we speak our customers’ language. One of our founder’s grew up in this industry (literally) starting as a summer job in high school sweeping floors, testing products and doing data entry. We do not have foosball or ping pong tables (although we do have a practice golf net in the warehouse). We’re just a small knit group that works hard to support each other and our clients. We laugh (sometimes at each other) and don’t take ourselves too seriously. Sometimes things might be a little slow, sometimes things are a little hectic, but we figure it all out, together, and for our clients.

The entire team gets a sense of pride when our customers smile from seeing their ad in a magazine, quote in an article or bright lights on their machine at a trade show. There’s no greater feeling than when a client tells us we played a part in their business having a record year (some actually have them EVERY year). It makes us come back the next day, wanting to work that much harder for them, even though we don’t have dart boards!

Position Details

Digital Marketing Specialist
Southeast Wisconsin
Hartland, WI

Provide digital strategy and execution for all clients as well as Kondracki Group through social media, web sites, SEO and SEM and email marketing. Primary goal is to increase client and KG’s digital footprint, brand awareness and engagement in all things digital. The right candidate is a creative, strategic thinker and must have extensive experience with Hubspot. You will be asked to do the following on a daily basis:

  • Work closely with account management team on digital strategy 
  • Report and analyze all client digital activities and make recommendations for improvement 
  • Maintain a high level of knowledge of digital marketing best practices
  • Create social media calendars as well as execute and analyze posts 
  • Maintain, optimize and update client social media profiles 
  • Develop and execute email blasts including design, list management and A/B testing 
  • Evaluate and recommend web engagement strategies and tactics 
  • Maintain client sites including landing pages, blog posts and coordinating new site development projects with external partners 
  • Analyze web traffic and reporting via Hubspot and Google Analytics 
  • SEO keyword/phrase research, review and recommendations including competitive analysis 
  • On-going analysis and review of SEO activities and SERPs 
  • Research, coordinate and execute SEM opportunities 
  • Update and manage online profiles for trade shows, publications and associations 
  • Attend events such as Experience Inbound (Milwaukee), AMA Milwaukee and Content Marketing Institute 
  • Attend various packaging trade shows as needed 
  • Participate in client calls and meetings as needed
  • Excellent communication skills 
  • Ability to handle multiple projects with attention to detail 
  • Willingness to learn and take pride in your work 
  • Excellent organizational skills with strong degree of self-direction and motivation 
  • Creative thinker with strategic mindset and ability to generate new ideas, troubleshoot issues and solve problems 
  • 3-5 years digital marketing experience in a B2B environment 
  • Bachelor’s Degree in Marketing, Communications or similar 
  • Extensive knowledge of Hubspot is required 
  • Experience with email marketing programs such as Constant Contact or Mailchimp 
  • Experience with digital tools such as Google Analytics, SEM Rush, MOZ or Databox 
  • Packaging or processing industry marketing experience is a BONUS

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