Digital Marketing Specialist

Legato Healthcare Marketing is looking for a highly strategic and motivated person to be part of our growing marketing agency located in De Pere, WI. We are looking for a Digital Marketing Specialist to develop, implement and track digital marketing campaigns across all digital channels on behalf of our clients as well as the agency.

• Plan and execute all web, SEO/SEM, inbound marketing, email, social media and display advertising campaigns for clients.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Own all phases of inbound strategy (development, creation, promotion, and application).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth digital strategies for clients.
• Conduct keyword research, campaign set up, and maintain client budgets for google ad word campaigns.
• Collaborate with internal and external teams to create site maps, website designs and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate and manage digital vendors.
• Lead and implement website population and execution.

• Bachelor’s Degree
• 3+ years digital experience within a digital specialist role, marketing agency or on the client side.
• Solid experience in web design project management, with proven experience in web project completion from inception to launch.
• Extensive experience in the management and execution of successful digital marketing channels and campaigns, deploying a wide range of techniques across different platforms.
• Proficiency in marketing automation software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
• Proven track record in delivering measured results through planning, managing, executing broad based digital initiatives.
• Google Adwords and Google Analytics certification a plus.
• Experience working on multifaceted projects with exceptional project management skills.
• Ability to be flexible to provide continuity and support to the needs of internal and external stakeholders.

Legato offers a competitive salary, health insurance, 401K, vacation and paid holidays, and an Employee Assistance Program.