Digital Marketing Specialist

Milwaukee Recreation

Milwaukee Recreation (a department of Milwaukee Public Schools) serves to strengthen and extend the bond between public education and the community. Founded in 1911 by legislation that was reportedly the first of its kind to assign a local public school system the responsibility for conducting recreation programs, Milwaukee Recreation has maintained a leadership position throughout its history. Multiple use of public school facilities for community services, especially in the evenings, has earned Milwaukee Recreation the distinction of being recognized nationally as the "City of the Lighted Schoolhouse." Milwaukee Recreation enriches the lives of Milwaukee's youth, adults, and families through many innovative programs. These programs are designed to improve the academic achievement of all students during non-school hours, strengthen families, reduce crime in the neighborhoods, and enhance the well-being of all residents. Milwaukee Recreation's mission is to enrich and strengthen the community by promoting healthy lifestyles, personal development, and fun through memorable recreational and educational experiences for people of all ages and abilities.

Position Details

Digital Marketing Specialist
Southeast Wisconsin
Milwaukee, WI

Milwaukee Recreation is seeking an enthusiastic, creative, and energetic individual to support the marketing team’s digital presence. Primary responsibilities include developing content for digital platforms, capturing photos and video of Milwaukee Recreation programs, and managing social media campaigns.

As of November 1, 2021, all MPS employees are required to be fully vaccinated. The health and safety of our staff and students is our number one priority. As a result, all offers of employment are contingent on the candidate showing proof of being fully vaccinated against COVID-19 (currently one dose of the Johnson & Johnson vaccine or two doses of the Pfizer or Moderna vaccine) to pass the pre-employment requirements. Individuals with medical issues or sincerely held religious beliefs that prevent them from getting the vaccine may request an accommodation from the vaccine requirement.


  • Develop content, strategies, project plans, and campaigns that build audience and engagement for each social media network to help meet institutional goals. 
  • Regularly capture photos and video of Milwaukee Recreation programs and events, including occasionally at night and on weekends. 
  • Monitor social conversations and respond when appropriate. 
  • Develop and execute strategies for increasing Milwaukee Recreation’s relevance to the community in our areas of expertise. 
  • Research, develop, and implement social media tools to support Milwaukee Recreation’s brand, strategic goals, and business objectives. 
  • Track, collect, and interpret relevant social media metrics while continually finding ways to improve content. 
  • Edit photos on Adobe Photoshop or Lightroom and work within photo-organizing software — Zenfolio. 
  • Other marketing duties as assigned.


  • Works under the direction of the Recreation Marketing Supervisor.


  • 21 years of age or older. 
  • Able to meet the scheduling needs required for this position. 
  • Access to reliable transportation. 
  • Must possess a valid driver's license, good driving record, and the MPS-required level of personal auto liability insurance. 
  • Flexible schedule to work weekdays, weeknights, and some Saturdays. 


  • Bachelor’s degree in Communications, Journalism, English, or a related field. 
  • Demonstrated experience building audiences through social networks. 
  • Writing, editing, and crafting branded content for the social media space. 
  • Strong analytical and data-driven thinking. 
  • The ability to communicate on social platforms in a consistent, on-brand voice. 
  • The ability to create content using multimedia tools, such as video, photography, and design. 


  • Strong writing and editing ability, along with the good judgment to represent a trusted nonprofit brand directly to the public. 
  • Understanding and knowledge of social media trends and best practices, and willingness to share that knowledge with others in the organization. 
  • Ability to foster positive working relationships. 
  • Excellent decision-making skills, and ability to carry out verbal and written instructions.
  • Part-time
  • 30 hours per week
  • Starting pay rate: $19 per hour

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