Digital Marketing Specialist

Protolabs

Who We Are:

Our company was founded in 1999 by Larry Lukis, a successful entrepreneur and computer geek who wanted to radically reduce the time it took to get injection-molded plastic prototype parts. His solution was to automate the traditional manufacturing process by developing complex software that communicated with a network of mills and presses. As a result, plastic and metal parts could be produced in a fraction of the time it had ever taken before.

Over the next decade, we would continue to expand our injection molding envelope, introduce quick-turn CNC machining, and open global facilities in Europe and Japan. 

In 2014, we launched industrial-grade 3D printing services to allow product developers, designers, and engineers an easier path to move from early prototyping to low-volume production.

And in 2017, we acquired Rapid Manufacturing to further expand our machining capabilities and introduce sheet metal fabrication into our suite of services. Yeah, we've been busy.

Today, Protolabs is the world’s fastest manufacturer of custom prototypes and on-demand production parts with manufacturing facilities in five countries.

https://www.protolabs.com/

Position Details

Digital Marketing Specialist
Job
Full-time
4/12/2021
Twin Cities Metro
Maple Plain, MN

Position Overview:

As a Digital Marketing Specialist you will work closely with Product Marketing Mangers, Content Marketing, SEM, and Development teams to drive strategic growth through inbound activities. The inbound activities will include development of SEO strategy defining the relationship between SEO and SEM activities. Webpage and landing page development that aligns with SEO strategy and generates engaging inbound activity. You will also conduct A/B test of web pages and landing pages to determine best strategy for driving more inbound traffic and conversions.

Specific Duties Include:

Content Marketing / Search Engine Optimization

  • Work with Content and Marketing teams to drive SEO optimized content creation 
  • Utilize web reporting tools like SEMrush, Moz, Google Analytics, and Search Console to optimize pages in order to grow organic search traffic 
  • Manage monthly website alerts from Dev team and Moz 
  • Conduct keyword research to define core keywords and keyword expansion that will drive high quality traffic 
  • Help define relationship between SEO and SEM activities 
  • Develop and implement link building strategies 
  • Utilize inbound strategies to set direction for paid and organic social media activities and oversee Social Media Specialist to execute. 
  • Assist in the development of integrated marketing campaigns ensuring user experience and content align to the overall marketing objectives 
  • Identify customer journey and develop strategy to drive prospect and customer upload conversions

Website Management (CMS)

  • Work with agency/creative/devs to develop SEO-optimized and user-centric webpages 
  • Create and update landing pages and website pages using Unbounce and Umbraco platforms 
  • Ensure consistent user experience across all pages no matter the device 
  • Act as SME to global teams for communicating page layout techniques 
  • Drive on-page conversions for gated items and quotes

Reporting

  • Create reporting that identifies high/low performing webpages in regards to SEO/UX/Conversions 
  • Identify specific Call-to-Actions performance 
  • Develop A/B testing strategies for both ad copy and landing page initiatives 
  • Track and report key performance indicators for organic search efforts 
  • Collaborate with Paid Media Specialist to develop monthly and qtr SEM reports

Minimum Qualifications:

  • 3-5 years of SEO experience 
  • Solid understanding of performance marketing, conversion, and online customer acquisition 
  • In-depth experience with website analytics tools (Google Analytics, Google Search Console, SEMrush, Moz, etc.) 
  • Experience with A/B and multivariate experiments 
  • Experience with CMS, preferably Umbraco 
  • Basic HTML skills 
  • Analytics reporting experience and certification, preferably 
  • Basic Photoshop knowledge 
  • Up-to-date on latest trends and best practices in SEO and paid social media

Education Requirements:

  • Bachelor’s degree in Marketing or Business

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