Digital Marketing Specialist

RenewAire

About RenewAire:

RenewAire has been a pioneer in Energy Recovery Ventilation technologies for over 35 years. Our Energy Recovery Ventilators (ERVs) improve people’s health, cognitive function, productivity and wellbeing by enhancing indoor air quality (IAQ) in homes and buildings of every type. This is done energy-efficiently, cost-effectively and sustainably via fifth-generation, static-plate, enthalpy-core ERVs and Dedicated Outdoor Air Systems (DOAS) that reuse otherwise-wasted energy to condition incoming outdoor air.

RenewAire’s energy recovery ventilation optimizes energy efficiency, lowers capital costs by reducing HVAC loads and cuts operational expenses. Committed to sustainability, our facility has three Green Globes and is seeking LEED Gold and ENERGY STAR certifications.

https://www.renewaire.com/

Position Details

Digital Marketing Specialist
Job
Full-time
4/14/2023
Southwest Wisconsin
Waunakee, WI

Our team thinks the Digital Marketing Specialist is the most fun job in Marketing. If you are a proven digital and social media guru who would love the challenge of rebuilding a multi-media digital strategy, apply today!

The Digital Marketing Specialist has a unique opportunity to take a foundational marketing strategy and create something bigger and better in collaboration with a talented marketing team. You will be working with digital platforms, social media, industry and sales events, and brand management.

WHAT YOU WILL DO:

Digital Platforms (Website, CORES, Ecommerce sites)

  • Assist in developing website content and new functionality 
  • Troubleshoot and resolve performance and other issues using best practices and support resources while creating new, innovative solutions to meet the changing needs 
  • Assist in defining and developing app user interface via rule writing, actions and conditions 
  • Assist in implementation and maintenance of RenewAire stock products and or service parts via online retailers 
  • Assist in maintaining customer PIM and ecommerce systems 
  • Data entry and maintenance of new and current product updates and other content

Search Engine Optimization (SEO)/Search Engine Marketing (SEM)

  • Analyze web traffic, providing actionable insights on web/campaign performance to improve user experience, optimize for search engine performance and improve results 
  • Develop and implement SEO strategies that will increase online presence and drive organic growth 
  • Developing annual digital advertising plan by identifying most effective opportunities 
  • Execute digital advertising plan

Social Media/Digital Marketing

  • With the Brand Manager, develop and execution of annual social media plan
  • Develop content for the following areas: event signs, web banners, email communication and social media campaigns as related to marketing and company events 
  • Assist in the development of digital assets to support marketing activities including: video, podcasts, PowerPoint presentations, photo shoots, 3d illustrations 
  • Monitor and engage in social media trends and conversations on behalf of RenewAire 
  • Develop content for email newsletters and deploy via relationship management tools. 
  • Oversee pre- and post-event awareness and communications activities including email, social media and direct mail campaigns 
  • Responsible for the archiving of digital assets

Brand Management

  • Assist in developing new brand guidelines as applies to digital marketing and adhere to existing guidelines 
  • Work closely with team to enhance the company's sponsorships, events, and presence at trade shows, via digital communication channels 
  • Leverage digital marketing and automation tools to execute digital campaigns ensuring coordination and timing of messages across social media and website 
  • Some travel is required to trade shows, photo shoots, company events etc.

Requirements:

  • Bachelor’s degree in Marketing, Communications or related field. Equivalent experience will be considered. 
  • 3+ years of experience in a similar role, executing digital marketing, lead generation and/or integrated marketing programs 
  • Strong working knowledge of Microsoft Office (Word, Excel, PowerPoint, and Outlook) 
  • Working experience with digital marketing and SEO strategy 
  • Experience updating and managing website content management systems (e.g. WordPress, Squarespace, Wix, etc.) 
  • Experience with analytics software (SEMrush and Google Analytics) 
  • Experience with marketing automation and analytics (Hubspot) 
  • Experience with social media management tools (HootSuite) 
  • Experience with SalesForce, Microsoft Dynamics or another CRM platform 
  • Website development experience (HTML, CSS, JavaScript) 
  • Experience working with an online configuration tool

COMPETENCIES:

  • Excellent communication skills (written and verbal) 
  • Experience in project management, product marketing and digital marketing methods 
  • Strong critical thinking and creative capabilities to improve and assess marketing effectiveness 
  • Strong problem-solving and troubleshooting skills 
  • Self-starter with strong attention to detail 
  • Ability to work in a fast-paced environment and multitask 
  • Desire to learn new concepts and work on new projects 
  • Strong organization and time management skills 
  • Business process and technology acumen

« Back