Digital Marketing Specialist

Saz's Hospitality Group

Since 1976, Steve Sazama and his team have sought to provide "The Finest" in dining and service. This initial concept met with great success in the Saz's State House Restaurant, inspiring a following dedicated to Saz's BBQ and exemplary service.

Over time, and to meet its ever-increasing demand, Saz's has expanded both its physical presence and its service line. Over forty years later, Saz's Hospitality Group consists of; two catering facilities (Saz's Catering and Saz's Catering Lake Country), a gluten-free BBQ product line in addition to other area-favorite retail products, a solid festival presence at the Wisconsin State Fair and world-renowned Summerfest (among countless other festivals), Sazama's Fine Catering housed within the Marcus Performing Arts Center, and operations and venue management at South Second, Jan Serr Studio at UW-Milwaukee's Peck School of the Arts, and The George and Madcap Lounge at the National Block Building. Suffice to say, Saz's knows how to entertain. Whether our clients are planning a corporate event for 25 or dining for 25,000 fairgoers, Saz's helps to simplify entertaining while assuring the complete success of event and menu planning. While Saz's has been aptly awarded for its established roots in Milwaukee barbeque, catering menus spanning the spectrum from casual picnic to formal wedding fare are also on tap from Saz's Catering, Saz's Catering Lake Country, and Sazama's Fine Catering.

Whether our clients are working within established venue or corporate guidelines, or looking for a one-of-a-kind event, Saz's experienced staff will ensure success, uncompromising quality, and unfailing attention to every detail from conception through completion. After all, we're in the business of helping people have fun and create memories around food, and that's not a bad gig to have!

Position Details

Digital Marketing Specialist
Southeast Wisconsin
Milwaukee, WI

Saz's Hospitality Group has a one-of-a-kind role available to support and shape the brand of a Milwaukee institution and its nine unique segments.

This full-time role, offering a minimum of 30 hours of work each week, will operate out of our Walker's Point location and will have the freedom, upon hire, to establish a more flexible schedule during the business day.

To be successful in this position, you'll need to be a creative self-starter with loads of energy to throw behind collaborating to tell the Saz's story. This team member will be an integral part of the marketing team and will work to create materials such as internal, external, web, and social media content consistent with our culture and brand.

The list below, while not exhaustive, shares a picture of the tasks the Digital Marketing Specialist will regularly complete, with guidance and support from the Marketing Director.

  • Use Google Analytics and other platforms to monitor and analyze web traffic, and identify opportunities for improvement and optimization
  • Conduct keyword research to identify opportunities for organic brand reach and develop value-driven content 
  • Promote products and services through public relations initiatives, community outreach and engagement, and campaigns designed to provide sales team support 
  • Maintain an organized and comprehensive promotional material and digital asset inventory Manage restaurant loyalty program to identify opportunities for customer acquisition and to drive return visits through targeted loyalty campaigns and promotions 
  • Contribute ideas and strategies based on identified focus areas and business needs Participate in market research to generate fresh promotional ideas and creative advertising for target audiences unique to each of Saz’s divisions 
  • Create, maintain, and execute a social media content calendar (Facebook, Twitter, Instagram, Pinterest, etc.), reflective of our comprehensive social strategy, for all applicable divisions of Saz’s Hospitality Group 
  • Develop and execute targeted digital ads to maximize budget, increase visibility and brand awareness, drive conversions, and generate new business 
  • Develop and maintain web site content using WordPress and Squarespace, utilizing local SEO and content best practices 
  • Consistent maintenance and back up of files in an organized and timely manner

Every submission for consideration must include a cover letter or other expression of interest. Portfolios of work are welcome, and highly encouraged.

Being a lover of Saz's BBQ isn't required (though it doesn't hurt!), but being a passionate Milwaukee champion is key.

Education & Experience Requirements:

  • Comprehensive working or practical knowledge of Windows and Microsoft Office 
  • Marketing, communications, or advertising degree (or equivalent work experience) 
  • Manage multiple project priorities efficiently and effectively, remaining flexible through multiple revisions and consistently meeting reasonable deadlines in a fast-paced work environment 
  • Familiarity with WordPress, Squarespace, Mailchimp, Google My Business, Google Analytics, and other digital marketing tools and platforms 
  • Experience with social media scheduling tools, such as Sprout, Later, IFTTT, and/or Hootsuite
  • Familiarity with digital advertising, including paid ads, retargeting, and conversion tracking
  • Functional knowledge of current marketing and advertising practices and initiative to keep current with evolving trends and best practices 

Bonus Points:

  • Fluency in Spanish is a plus 
  • Experience with Adobe Creative Cloud or other digital design platforms such as Canva is a plus 
  • Experience with photography and photo editing is a plus Background in hospitality industry is a significant plus 

Essential Job Functions:

  • Travel by automobile on occasion to view sites, attend meetings, etc. 
  • Stand or sit up to 8 hours at a time 
  • Consistent timely attendance 
  • Communicate verbally and in writing in English 
  • Operate a computer to access the internet and work within a variety of software programs

Compensation will be based on experience, and Saz’s Hospitality Group is proud to offer health, dental, and vision benefits to our full-time employees, after a waiting period, as well as a variety of discounts and partner programs.

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