Digital Marketing Specialist

St. David’s Center Child & Family Development

Organization and Team Summary:

St. David’s Center is regional leader in child and family development, working to create a healthy, vibrant society in which every member fully contributes to its success. We offer therapeutic, educational, and support services, including mental health and pediatric therapies, autism treatment, home visiting, an inclusive preschool, and disability services. Over 4,000 children and families access these services at our two early intervention centers in Minneapolis and Minnetonka, more than 30 partner sites, and hundreds of homes across the community.

We strive to create an inclusive environment in which all are seen, heard, and supported; encouraged to bring their whole authentic selves; and honored in their differences

Our Community Relations and Development team is responsible for marketing, communication, public relations, advocacy, and fundraising for the organization. We hit enrollment targets, reach audiences with relevant information, position St. David’s Center as a thought leader in child development and early intervention, advocate for changes in public policy to benefit children and families and raise $2.3 million annually.

https://www.stdavidscenter.org/


Position Details

Digital Marketing Specialist
Job
Full-time
11/9/2022
Twin Cities Metro
Minnetonka, MN

Position Overview:

The Digital Marketing Specialist is responsible for developing strong and innovative strategies to promote St. David’s Center’s brand, products, and services, using PPC, SEO, SEM, email, social media, and display advertising. More specifically, the Digital Marketing Specialist will:

  • Strategize by considering trends, evaluating audience engagement patterns, monitoring online traffic, and setting goals based on the strengths and weaknesses of St. David’s Center’s online platforms. 
  • Formulate a plan to best reach target audiences and create and maintain a calendar that details how and when to launch campaigns. 
  • Design, edit, and launch digital marketing campaigns (varied by channel), writing content, formatting it for each platform, and incorporating visual assets. 
  • Evaluate each campaign’s success through key performance indicators linked to specific objectives. 
  • Communicate results to leadership and other stakeholders, using platforms that gather and visualize data. 
  • Use data to adapt campaign content, target audiences, channels, etc. to quickly improve results.

This position provides the opportunity to change lives in an environment that values curiosity, diverse perspectives, critical thinking, innovation, and collaboration as necessary to achieving exceptional results. Because we respect the professional goals and individual needs of our employees, we invest in career growth and professional development, offer competitive pay, and provide a customizable benefits package.

The Ideal Candidate:

The ideal candidate is a team player who has experience with digital marketing as well as current user experience best practices and seeks to leverage websites, email, and social media to engage, grow, and educate audiences. St. David’s Center is looking for someone who understands the technical and design aspects of various digital marketing mediums and the different approaches necessary to help ensure that the organization’s digital messaging achieves its intended purpose. This person must be a fast learner who is passionate about our mission, has excellent attention to detail, and is skilled at managing multiple tasks in a fast-paced environment.

Education:

  • BA in Marketing, Business, or related field.

Experience:

  • At least two years of experience in digital marketing strategy and implementation required.

Compensation (Pay/Benefits):

The pay range for this position starts at $58,934 - $65,483 annually, depending on qualifications. This position is benefits eligible, including health and dental insurance, health savings account with an employer contribution, flexible spending accounts, and retirement account with matching contribution. We offer generous PTO, agency vacation days, paid holidays, professional development funds, a childcare discount, and eligibility for loan forgiveness!



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