Digital Marketing Specialist

Vomela St. Paul has an exciting opportunity for a high-energy Digital Marketing Specialist to join our team. This position will create strong content campaigns to engage users, generate leads, and drive website traffic while maintaining a solid brand presence on social media. Candidate must have experience working in HubSpot and email automation.

Responsibilities:

Provides support to sales team, including:

• Maintaining prospect database, following up on inquiries, and lead data mining

Develop sales presentations to support the growth and expansion of service brand offerings

Create customer testimonials and success stories that aid sales efforts

Create content relevant to specific product and service offerings

Initiate ideas and create content to boost organic search-engine presence

Provide research and reports based on strategic growth plans

• Market trends, competition, industry information, etc.

Manage technical aspects of key marketing systems used to generate, distribute, and report on leads

• Marketing automation, email campaigns, CRM

Coordinate direct email marketing and lead nurturing campaigns to provide multiple touch exposure

Maintain scalable processes that ensure best practices in campaign and lead management

Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact

Requirements:

BA/BS with 2-4 years working experience required

Strong skills Microsoft suite with familiarity in Adobe Create Suite (Illustrator, InDesign, PhotoShop)

Proficiency in marketing automation systems (HubSpot) and integrating those systems with other technologies

• Proficiency in CRM Management

Superior organizational skills and attention to detail