Digital Marketing Specialist

Top Floor

Top Floor was founded in 1999 with a single purpose; to deliver the best digital marketing solutions for our clients; solutions that drive meaningful, measurable results. Top Floor specializes in helping organizations succeed by elevating their digital marketing results. We bring a team of focused experts to help clients in each of the elements critical to digital marketing success - web design & development, search marketing, content marketing, and branding & positioning. Clients benefit from our unparalleled continual improvement process, through which our company's experts use analytics data to identify, recommend, and implement strategic enhancements. By partnering with our team of experts, companies receive more than just digital marketing programs; they receive documented bottom-line results; results that are demanded by executives on the "top floor."

Position Details

Digital Marketing Specialist
Southeast Wisconsin
Milwaukee/Hybrid, WI

The ideal candidate will be responsible for growing revenue for our clients through digital media by designing and executing primarily SEO and PPC marketing campaigns.

You will extract and analyze data across multiple channels with insights to support growth and optimizations. If you are a self-starter and look for opportunities to go above and beyond in your work, this role is for you!

In this hybrid role, you’ll have the opportunity to exercise a high level of autonomy and self-direction once you’ve completed your training. Employees who are working remotely are expected to be available and communicative during scheduled work hours. In addition, employees working under a remote working arrangement may be expected to come on-site for periodic meetings and interactions with clients, management, or other work-related needs.


  • Maneuver digital marketing campaigns through all areas of the project life cycle
  • Clearly understand and implement digital marketing campaigns which fit client needs
  • Provide analytical reporting of campaigns to stakeholders
  • Independently manage your workload to align with agency expectations
  • Qualifications 2-4 year degree from an accredited college or university
  • 2+ years of job experience with SEO and PPC, in-house or agency
  • Strong written, verbal and organizational skills
  • Analytical, critical thinker with creative problem-solving abilities
  • Positive attitude and strong desire to grow personally and professionally
  • Bonus: interest/experience in omnichannel marketing strategy

Job Requirements:

  • 2+ years experience in SEO, PPC, Social Media Marketing
  • Experience with creating multi-channel marketing strategies
  • Passionate about digital marketing and translating client needs into digital strategy
  • Excellent communication skills, both written and verbal
  • Strong attention to detail
  • Creative thinker and data-driven

Valued Additions:

  • B2B/Industrial marketing experience
  • Leadership experience (project management, team management)
  • Working knowledge of Drupal and WordPress content management systems

Company Benefits at Top Floor:

  • Health, Vision, & Dental Insurance
  • 401(k) Employer Contribution
  • Unlimited PTO
  • Health Savings Account With Employer Contribution
  • Paid Maternity/Paternity leave
  • Hybrid Work Environment
  • Flexible Work Hours
  • Half-Day Fridays
  • Professional Training Opportunities

Internal Committee Involvement:

  • Top B.L.U.E. – Dedicated to improving Top Floor culture
  • Diversity, Equity & Inclusion Committee

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