Digital Marketing Specialist

Wells

Wells is one of the largest building solutions providers in the U.S. The company advances building processes and practices, raising the standards within its industry and creating landmarks that inspire pride; helping businesses and individuals thrive by transforming the community around them. With a footprint that stretches from Canada to New Mexico, and Colorado to Indiana, Wells maintains a flexibility to meet schedule demands and minimize risk. The Wells Companies provide innovative, efficient and cost-effective solutions to its partners’ challenges.

https://www.wellsconcrete.com/careers/

Position Details

Digital Marketing Specialist
Job
Full-time
10/25/2021
Southeast Wisconsin
Maple Grove, MN or Waukesha, WI

The Digital Marketing Specialist is responsible for designing, creating, and executing marketing tactics and programs, and administering marketing platforms to accurately track performance across channels. This includes, but is not limited to, creating, and executing marketing campaigns, managing the corporate website CMS, reporting on the performance of marketing tactics and evaluating emerging technologies.

This position can be based out of: Waukesha, WI | Maple Grove, MN | Brighton, CO

  • Support marketing campaigns by running ads, creating emails, landing pages, building automated workflows and more in the marketing automation platform 
  • Manage, execute, track, and report out on the performance of the advertising calendar 
  • Responsible for administering the marketing automation platform and being the system technical expert, seeking to optimize processes and increase utilization of functionality 
  • Administer the website and content management system, optimizing for technical SEO elements 
  • Monitor and maintain data quality within the marketing database 
  • Perform basic metrics analysis and reporting 
  • Assist in planning, supporting, and/or implementing other marketing tasks as needed
  • Minimum of three (3) combined years of experience in digital marketing
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Strong analytical skills with a problem-solver mindset 
  • Experience utilizing MS Office, Adobe software, and CMS, and marketing automation systems like Hubspot or Microsoft Dynamics 
  • Technically capable, excellent communicator, and a desire to improve processes 
  • Bachelor's degree (Marketing, Communications or related field) or equivalent education/experience

Wells values our employees and is committed to providing a competitive and comprehensive benefits package. We offer paid holidays, health, dental and vision insurance, as well as flex spending for medical and daycare, a health savings account, and 401(k) plan with profit sharing. We’ll also pay your premium for short- and long-term disability, and life insurance


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