Under the general direction of the Brand Strategy Marketing Manager, the Digital Marketing Specialist works with internal and external teams to integrate, evaluate, and optimize marketing initiatives and content to drive growth across all digital channels. This includes but is not limited to: TravelWisconsin.com, email marketing and marketing automation, search engine optimization, social media, and paid media. The Digital Marketing Specialist plays a key role in developing and applying digital marketing strategies to build brand awareness.
This position is headquartered at the Wisconsin Department of Tourism’s office in Madison, WI (3319 West Beltline Highway, Madison, WI 53708) and will have the option of working remotely up to 3 days per week upon agreement of the Supervisor. This schedule may change based on operational needs and organizational requirements.
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