Digital Marketing Strategist, Lead

Marshfield Clinic Health System

Marshfield Clinic Health System is the largest private group medical practice in Wisconsin and one of the largest in the United States, with more than 1,200 medical providers representing 90 specialties and subspecialties. The System has more than 50 locations in 34 Wisconsin communities in northern, central and western Wisconsin, including hospitals in Marshfield, Eau Claire, Ladysmith, Minocqua, Neillsville, Park Falls, Rice Lake, Weston, and Beaver Dam.

https://marshfieldclinic.org/


Position Details

Digital Marketing Strategist, Lead
Job
Full-time
9/1/2021
Northwest Wisconsin
Marshfield, WI

The Digital Marketing Strategist, Lead is responsible for planning, developing, implementing and managing the overall digital marketing strategy for the system. This individual works collaboratively to lead the development of various digital marketing strategies to enhance the retention and acquisitions functions of the care delivery system in the digital space. The Digital Marketing Strategist, Lead combines the knowledge of marketing strategy, market research and digital marketing tactics with strong project management and collaboration skills to advance the Marshfield Clinic Health System (MCHS) marketing strategy.

The Digital Marketing Strategist, Lead is responsible for planning, developing, implementing and managing the overall digital marketing strategy for the system. This individual works collaboratively to lead the development of various digital marketing strategies to enhance the retention and acquisitions functions of the care delivery system in the digital space. The Digital Marketing Strategist, Lead combines the knowledge of marketing strategy, market research and digital marketing tactics with strong project management and collaboration skills to advance the Marshfield Clinic Health System (MCHS) marketing strategy.

Marshfield Clinic Health System is committed to enriching the lives of others through accessible, affordable compassionate healthcare. Successful applicants will listen, serve and put the needs of patients and customers first.

Requires:

  • Bachelor’s degree in marketing, communications, business, project management or related field
  • Eight years of experience in communications or marketing within a professional, corporate environment
  • Demonstrated knowledge of all digital marketing channels, and experience in developing and implementing digital marketing strategies
  • Demonstrated oral and written communication skills and demonstrated proficiency with Microsoft Office suite
  • Demonstrated leadership ability

Preferred Education / Experience:

  • Degree emphasis in digital marketing or additional digital marketing certificate
  • Experience in digital marketing within healthcare industry
  • Demonstrable work experience as a Marketing strategist or Marketing manager
  • Exceptional project management skills, including the ability to set priorities, coordinate multiple projects simultaneously and meet firm deadlines and budgets
  • Experience with digital marketing analysis tools Experience with CRM software usage and reporting

Working at Marshfield Clinic Health System, you will enjoy the following benefits:

  • Low cost of living within clean, safe environments
  • Stable communities and short commutes
  • Outstanding schools and affordable housing
  • Plenty of recreational activities for all four seasons
  • Easy access to Chicago, Madison, Milwaukee or Minneapolis/St. Paul

We offer competitive wages, employer funded retirement, comprehensive benefit package, and 401(k)!



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