Digital Marketing Strategist

Thomson Reuters

About Us:

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

https://www.thomsonreuters.com/en.html

Position Details

Digital Marketing Strategist
Job
Full-time
9/20/2021
Twin Cities Metro
Eagan, MN

Are you a digital marketing expert who can create and execute a holistic search strategy (SEO and PPC) in support of our clients’ performance objectives? Join FindLaw, a part of Thomson Reuters, as a Digital Marketing Strategist! In this role, you’ll support client retention and create opportunities to deepen the clients’ adoption of FindLaw solutions.

About the Role:

In this opportunity as Digital Marketing Strategist, you will:

  • Manage portfolio of clients including the website, PPC, and off site optimization 
  • Identify trends through analytics and make changes to the strategy 
  • Execute onsite changes, offsite optimization, local, and PPC updates as needed 
  • Consult with clients on digital marketing strategy and new opportunities 
  • Educate internal partners and clients on current state of digital marketing 
  • Work closely with clients to understand their marketing objectives and strategies, analyze the performance of their entire web program, and recommend tactics that will help them realize their goals.

About You:

You’re a fit for the role of Digital Marketing Strategist if you:

  • 3+ years in SEO/Internet Marketing/Digital Marketing 
  • Proven results in increasing traffic, improving conversion, and recovering or addressing an algorithm update 
  • 1-2 years experience with PPC (AdWords certification required 45 days after start date if not yet certified). 
  • 3+ years experience of customer service or account management 
  • Working knowledge of site architecture, sitemaps, and web development 
  • Skilled in using, reading, and analyzing information in Google Analytics, Google Search Console, Adobe Analytics, Screaming Frog, and AdWords 
  • Time manage multiple client projects 
  • Skilled in diagnosing and fixing website performance problems 
  • Ability to build relationships with customers and effectively resolve difficult client situations 
  • Technical, analytical, questioner, self-directed, open, and thorough 
  • High School Degree or Equivalent 
  • Bachelor’s degree preferred but not required

What’s in it For You?

You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

  • COVID-19 Response: Currently working remotely and following local COVID-19 bylaws and guidelines with the majority of our offices being remote until January 2022. Upon return, we will be embracing a hybrid work environment consisting of in-office and remote work 
  • Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more 
  • Wellbeing: Comprehensive benefit plans; company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing 
  • Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking 
  • Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact

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