Digital Marketing Strategist

University of Wisconsin-Milwaukee

UW-Milwaukee is recognized as one of the country’s top research universities. With more than 190 academic programs, UWM offers a world class education to more than 24,000 students from more than 90 countries. UW-Milwaukee partners with businesses throughout the region, conducting joint research and offering internships to students enrolled in its 14 schools and colleges. UWM’s 104-acre central campus is located on Milwaukee’s upper east side, one of the city’s most attractive residential areas and home to many faculty, staff, and students.

Position Details

Digital Marketing Strategist
Southeast Wisconsin
Milwaukee, WI

The University of Wisconsin-Milwaukee is seeking to fill a full-time vacancy for a Digital Marketing Strategist. 

As the Digital Marketing Strategist at the University of Wisconsin-Milwaukee, you will play an integral role building the UWM brand and supporting key university priorities and recruitment initiatives. Working collaboratively with the Integrated Marketing & Communication team and under the direction of the Digital Marketing Manager, you will buy digital media on behalf of the university with the goal of increasing awareness, generating leads and driving enrollment through digital advertising.

To excel as a Digital Marketing Strategist, you must be a leader with a well-rounded experience of budgeting and placing digital advertising, understanding digital analytics and KPIs, developing marketing strategies and working directly with direct media buyers like Google Ads, Facebook, Instagram, LinkedIn, Snapchat, a DSP and other emerging platforms. In addition to buying and placing the media, the person in this position would report campaign progress using Google Analytics, Tag Manager and Data Studio.

Minimum Qualifications:

  • Bachelor’s degree in marketing, communications or related fields.
  • Progressively responsible experience/growth in marketing, communications, digital media, etc.

Preferred Qualifications:

  • Demonstrated ability to take initiative, exercise sound judgement and handle multiple priorities in a fast-paced environment.
  • Demonstrated ability to lead and successfully execute projects that involve multiple team members and stakeholders (i.e. organizing work, communicating with peers, driving deadlines, etc.)
  • Demonstrated ability to think strategically, create and implement strategy plans for a variety of digital projects and proactively pitches ideas to clients to achieve organizational goals.
  • Demonstrated ability to meet deadlines.
  • Demonstrated ability to create, organize and manage digital budgets.
  • Demonstrated experience placing, managing, optimizing and tracking advertising with major digital platforms and advertisers (Facebook, Twitter, Instagram, YouTube, LinkedIn, Google Ads, demand side platforms, etc.)
  • Experience working with Google Analytics and Tag Manager to track campaigns and manage analytics.

UW-Milwaukee offers:

  • Innovative, collaborative, and casual-work environment with flexible work/life balance schedules
  • Challenging and progressive career development
  • Competitive salary
  • Excellent comprehensive benefits package
  • On-site health & wellness programs
  • On-site affordable day care
  • Best practice PTO policies and paid holidays
  • Open communication, recognition programs, and team-building events

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