Digital Media Coordinator

Looking to kickstart your digital marketing career? We are searching for a talented and enthusiastic individual to join our Corporate Marketing Team and become an essential part of supporting and optimizing our brand’s online presence. We’re looking for a Digital Media Coordinator to assist in the development, design, and maintenance of our website/s and online digital profiles. We believe that every day should be an adventure. With our thrilling waterparks, well-appointed accommodations, and state-of-the-art convention centers, we are the ultimate destination for families, friends, and business travelers. Join us and help bring the excitement of Kalahari to the digital world!

This role can be fully on-site or hybrid.

Salary: $50,000-$60,000 per year.

Essential Responsibilities:

• Assist in the development, design, and maintenance of our brand website/s – your creative touch, attention to detail, and critical thinking will be key to making our online presence shine! 
• Collaborate with the Digital Media Manager and cross-functional teams to create engaging digital content, including website copy, graphics, UI/UX mockups, etc. 
• Create, upload, format, and publish landing pages using a content management system. 
• Monitor and optimize website performance, making data-driven decisions to improve user experience and drive conversion rates. 
• Maintain and manage media libraries to keep us organized and efficient. 
• Create digital assets for website, email marketing, social media and/or digital advertising campaigns that continue to grow and nurture our digital footprint. 
• Stay up to date on industry trends and best practices, suggesting innovative ideas to enhance our online presence and captivate our audience. 
• Audit and update existing content pieces for search engine optimization. 
• Analyze website traffic and user behavior to identify areas for improvement. 
• Manage the technical aspects of key marketing systems such as email automation, CRM, CMS, and CDP to improve the success of marketing efforts and help develop future strategies.

Qualifications:

• Bachelor’s degree in digital marketing, graphic design, or a related field – we're looking for someone with the right mix of creativity and technical know-how! 
• Experience working with graphic design tools (Adobe Creative Suite), content management systems (Umbraco) and website analytics tools – you know your way around the digital playground! 
• Strong analytical skills and the ability to interpret data – you can make informed decisions based on the data. 
• Strong understanding of UX/UI principles and a keen eye for design – you have a knack for creating visually stunning and user-friendly experiences. 
• Familiarity with SEO best practices and social media platforms –you're no stranger to the digital world! 
• Exceptional communication skills – you can easily collaborate and feel comfortable sharing your knowledge with others. 
• Must be a self-starter able to anticipate project needs in a fast-paced environment – you can think ahead and identify digital marketing needs as they arise.

If your background is what we’re seeking and your personality is one of service to others, please consider joining our growing and industry leading team.

Company Mission:

We promise to deliver products and services beyond expectations.

A Sampling of Our Benefits

Our team enjoys a comprehensive and attractive benefits plan:

• Above-industry average compensation 
• Promotion from within 
• Mental, Financial, Physical, Work/Life and Career wellness initiatives 
• Educational opportunities 
• Full and varied benefit package available for full-time associates 
• 401(k) with company match 
• Appreciation days, parties, and retention programs 
• Paid time off and holiday pay 
• Discounts and resortperks