Digital Media Coordinator

Kennedy Communications

KennedyC, a full-service Madison advertising agency, is looking to hire a Digital Media Coordinator. This individual will work with our digital and traditional media buying teams, gathering, analyzing and reporting data for a variety of regional and national accounts.

Position Details

Digital Media Coordinator
Southwest Wisconsin
Madison, WI

A successful candidate will have a curious mind that can translate numbers and charts into recommendations for improving our online presence. This person will also have experience using web metrics to draw conclusions about the impact of past marketing initiatives, both online and offline. They must be able to communicate these findings, insights and recommendations to various internal agency departments.

● YouTube Campaign Planning and Creative Management: recommending budgets, estimating campaign performance, and implementing creative

● PPC Campaign and Website Maintenance: updating budgets and delivery areas, keyword and ad changes, landing page changes, tracking code implementation

● PPC Reporting: PPC campaign results, lead numbers, conversion rates and costs per lead, and the effect of outside marketing efforts

● PPC Planning: Recommending budgets, estimating campaign performance

● Internal support: Answering questions about PPC data, leads, database content, client-facing software programs

● Quality assurance for interactive reporting, website and database maintenance

● BS Degree

● Knowledge of Google Search, Display, Video and Analytics

● Excellent analytical and problem-solving skills

● Thorough knowledge of Microsoft Excel

● Ability to work well independently or as part of a team

● Desire to learn

● Organized and exhibits strong attention to detail

● Thrives in fast-paced, flexible environments

● Open to a collaborative work environment

● Understands the integration between offline & online marketing initiatives

● Can easily multi-task and adjust focus as needed

Salary commensurate with experience, plus full benefits package including 401K.

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