● YouTube Campaign Planning and Creative Management: recommending budgets, estimating campaign performance, and implementing creative
● PPC Campaign and Website Maintenance: updating budgets and delivery areas, keyword and ad changes, landing page changes, tracking code implementation
● PPC Reporting: PPC campaign results, lead numbers, conversion rates and costs per lead, and the effect of outside marketing efforts
● PPC Planning: Recommending budgets, estimating campaign performance
● Internal support: Answering questions about PPC data, leads, database content, client-facing software programs
● Quality assurance for interactive reporting, website and database maintenance