Digital Media Manager


KW2 is a full-service digital and advertising agency with a mission to bring about change for our clients that empower and improve lives. We create results for clients across four key industries, government & public health, higher education, healthcare, and businesses. We take insights, wrap a brilliant strategy around them and then create the story that will move customers and transform markets. Few agencies can match the depth or breadth of KW2’s behavior change marketing expertise. Our proven approach to behavior change marketing has shaped more than 100 government and public health campaigns and improved millions of lives. Our creative, UX, and account staff have launched successful campaigns for the Department of Health Services, the Department of Children and Families, the Department of Natural Resources, the University of Wisconsin System, the Wisconsin Technical College System, First Choice Dental and Zerology.

Position Details

Digital Media Manager
Southwest Wisconsin
Madison, WI

The Digital Media Manager manages the development of Digital campaigns and strategies to help achieve client goals. You'll partner with colleagues across channels to ensure that campaigns are creative; test new solutions and evaluate and improve campaigns to improve our client's business goals. Our ideal candidate will have a passion and expertise for translating numbers into recommendations to help improve our clients' outcomes. This role will oversee multiple paid media accounts, communicate with vendors, clients and account reps and help other internal media planners with cross channel digital campaigns. 


Plan and manage Paid Search (PPC/SEM) campaigns

  • Lead the overall SEM strategy for our clients and execute that plan 
  • Account setup, strategy development, organization, and management 
  • Analyze paid search beta tests and new platforms/vendors 
  • Make credible strategic recommendations and provide updates against goals \
  • Create and present PPC recommendations to Account Service and directly to clients when needed 
  • Forecast and plan paid search growth, and communicate opportunity with Account Service/client 
  • Provide actionable insights to Account Service/client on a regular basis 
  • Contribute to thought leadership on PPC industry topics 

Reporting, Optimization and Reconciliation

  • Use reporting, analytics, and trend tools, including Google Analytics 
  • Draw important analysis from data and make specific recommendations 
  • Optimize and report on each buy on a timeline to be determined by Digital Media or Account Manager 
  • Issue accurate media billing to Account 

Plan and manage Cross-Channel Digital campaigns

  • Account setup, strategy development, organization, and management of omni-channel digital marketing campaigns using Twitter, Facebook, Snap, LinkedIn, YouTube, etc. 
  • Monitor campaign performance by analyzing campaign data, pulling campaign data results and continually optimizing 
  • Create and present digital media recommendations to Account Service and directly to clients when needed 
  • Provide actionable insights to Account Service/client on a regular basis


  • Experience with Google Analytics
  • Keyword research and experience estimating campaign size and budget 
  • Dashboard creation experience with Google Data Studio for paid search campaigns 
  • Excel and reporting skills for PPC purposes 
  • Insight curious and data-driven 
  • Strong written and verbal communication skills 
  • Experience planning and implementing campaigns with Twitter, Facebook, LinkedIn, YouTube


  • 3-4 years managing Digital Campaigns 
  • Google Ads and Google Analytics certified 
  • Keyword research and experience estimating campaign size and budget 
  • Understanding of, and comfort with, off-site and on-site media reporting metrics and how to optimize campaigns based on current performance

Our culture offers the kind of invigorating and creative challenges that make talented people even better. KW2 strives to provide an inclusive environment where unique insights, experiences and backgrounds encourage you to be yourself and bring your best which ultimately benefits every employee, client and the communities in which live and work. We fully embrace hybrid work models, offer a great benefits package, and your KW2 colleagues are among the best in their fields. We have a fast-paced environment that encourages endless self-improvement and doing the right thing.

At KW2, we believe our people grow together in diverse, equitable, and inclusive environments where their unique insights, experiences, and backgrounds are valued and build authentic relationships. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, military veteran status, and all other characteristics, attributes, or choices protected by law.

« Back