Digital Media Manager


KW2 is a full-service advertising agency with a mission to bring about change for our clients that empower and improve lives. We create results for clients across four key industries, government & public health, higher education, healthcare, and businesses. We take insights, wrap a brilliant strategy around them and then create the story that will move customers and transform markets. Few agencies can match the depth or breadth of KW2’s behavior change marketing expertise. Our proven approach to behavior change marketing has shaped more than 100 government and public health campaigns and improved millions of lives.

At KW2, we believe our people grow together in diverse, equitable, and inclusive environments where their unique insights, experiences, and backgrounds are valued and build authentic relationships. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, military veteran status, and all other characteristics, attributes, or choices protected by law.

Position Details

Digital Media Manager
Southwest Wisconsin
Madison or Remote, WI

The Digital Media Manager works in cross-functional teams to plan, execute, build and present digital media campaigns to existing client and new business prospects. On a regular basis you will analyze, optimize, and provide recommendations on paid media initiatives. Media vehicles may include paid search, display & mobile banners, paid social, online video, email, streaming audio and more.

This position will create, build, and maintain working partnerships with vendors and potentially new vendors. You will work with various partners and vendors to initiate and implement the digital media plan and work closely with the KW2 Traffic Department to ensure all creative specs are correct and due dates are met.

This position is 100% remote.

Media Strategy and Planning

  • Establish media strategy in collaboration with KW2 Account services. You will provide strong data to back up strategies, and tie recommendations to client goals and objectives. 
  • Plans strategically with traditional media planner/buyer to ensure offline and online tactics complement each other and maximize results for the client. 
  • Establish measurement plans and metrics for digital media buys. 
  • Create and present digital media recommendations to Account Service and directly to clients when needed. 
  • Work with other KW2 teams in concepting campaigns that involve digital and other traditional media outlets. This involves content concepting with Creative and UX personnel.

Media Buying and Reconciliation

  • Maintain proactive communications with vendor partners. Issue RFPs to and negotiate with digital media vendors as needed.
  • Perform media and keyword research as necessary to inform buy recommendations.
  • Create and deliver buy recommendations internally and to clients, detailing approach as well as vendor, placement and targeting recommendations.
  • Issue orders to digital vendors.
  • Set up ad accounts as necessary, ensuring that metrics can be easily tracked through analytics platforms.
  • Issue accurate media billing to clients. 
  • Frequently enter and reconcile digital media invoices with planned/purchased amounts to ensure adequate pacing and full delivery.
  • Experience planning and executing paid search campaigns.
  • Experience working with a DSP.
  • Experience working ad servers.

Reporting and Optimization

  • Optimize and report on each buy on a timeline to be determined by Digital Media or Account Manager. 
  • Present to account managers and clients and implement feedback.
  • Ensure performance against pre-determined KPIs and as part of overall marketing goals.
  • Establish and maintain a reporting structure for each digital media campaign.
  • If necessary, negotiate and implement makegoods.

Skills/Experience Required

  • 3-4 years in digital media planning & buying.
  • 2+ years experience managing paid search campaigns.
  • Google Ads and Google Analytics certified.
  • Understanding of, and comfort with, off-site and on-site media reporting metrics and how to optimize campaigns based on current performance. 
  • Experience with, and understanding of, traditional media planning and buying is a plus.

PTO, Health and Dental and Life Insurance, 401(k) and travel incentives.

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