Digital Media Manager

• Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all buying platforms 
• Be the programmatic and social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives 
• Build training materials and best practice documentation 
• Leverage first party data for targeting and insights 
• Oversee the work of one specialist, train technical knowledge and manage workflow 
• Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution 
• Responsible for overseeing client pacing & performance across digital media portfolio 
• Recommend forward thinking strategies and innovations 
• Proactively working with client services on campaign set-up and optimization strategy 
• Work with the data teams to provide analytical insights to the client 
• This position reports to the Associate Director or Director, Media Services

• 4+ years' experience working in the digital media buying & planning space with focus a on programmatic strategy and execution 
• Must have in-platform execution experience pulling the levers in DSP platforms (i.e. Google’s DBM/DV360, Google Preferred, Amazon AAP, TubeMogul, MediaMath, Verizon/One by AOL, Facebook Ads Manager) 
• Must love and be curious about data analytics and how that affects the bottom line 
• Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags 
• Experience with digital ads trafficking is required (Atlas, Campaign Manager/DCM, MediaMind) 
• BONUS: Experience with Paid Social platforms like Facebook Power Editor & Twitter 
• Bachelor’s degree from an accredited college or university 
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint 
• Professional client communication, both written and verbal 
• Ability to handle multiple projects and prioritize responsibilities 
• Ability to work efficiently in a fast-pace environment 
• High level of accuracy and attention to detail 
• Self-motivated, but also can work well in a team 
• Ability to proactively organize daily tasks 
• Keen problem-solving and troubleshooting abilities 
• Drive, ability to manage details, meticulousness 
• Enthusiasm for the future of brand advertising on the web and building that future with us 
• Willingness to travel 5%

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.