Digital Media Strategist

General Mills

General Mills is reshaping the future of food. We believe food makes us better. It nourishes our bodies, brings us joy and connects us to each other. As one of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Nature Valley, Betty Crocker, Yoplait, Annie’s Homegrown, Old El Paso, Epic Provisions, Blue Buffalo and more. Are you passionate about the future of food? You’ve come to the right table. We want the very best talent to help lead something big.

Position Details

Digital Media Strategist
Twin Cities Metro
Minneapolis, MN

The primary role of the Digital Marketing/Advertising Strategist is to provide leadership for the execution of consumer ad campaigns within a unique, fast-paced group supporting innovation activities at a large CPG (consumer product goods) company. Your responsibilities will include the following:

Role Responsibilities:

  • Consults with internal teams to provide recommendations on digital testing strategy 
  • Executes digital advertising campaigns to support early innovation learning 
  • Manages creation of digital assets including landing pages, e-commerce sites, and other digital assets; coordinates resources when needed 
  • Leads identification of digital tools required to support and streamline processes; ensures compatibility and integrations with existing company tools 
  • Maintains connection with other relevant internal teams (several groups within Marketing, Business Services, and Consumer Relations) to ensure integrations, with GMI systems 
  • Stays current in digital best practices, tool, and consumer privacy laws through internal and external connections, trainings, and conferences 
  • Provides training and support on campaign execution to internal employees and teams 
  • Interprets results from digital advertising campaigns and shares insights with cross-functional project teams
  • Bachelors degree in Marketing, Advertising or relevant field 
  • Minimum of 3 years experience in paid social advertising and media buying 
  • Skilled in use of Facebook Business Manager, Audiences, and Analytics 
  • Experience leveraging Analytics platforms (Google Analytics, Data Studio, Facebook) for campaign performance reporting and optimization 
  • Well versed in MS Excel and other Microsoft Office programs 
  • Prefer experience with HTML5, JavaScript and CSS, creating wireframes and interactive mock-ups 
  • Excellent verbal and written communication skills 
  • Must be able to collaborate and operate within a large, complex organization 
  • Ability to operate with discipline while managing multiple projects simultaneously 
  • Self-starter who can thrive in a fast-paced, dynamic, and sometimes ambiguous environment

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