The Digital Media Strategist will oversee management of KC’s trading desk (The Trade Desk) and digital media campaigns. Regular responsibilities include working with clients, creative and account management teams to understand and implement campaign requirements on the front-end, traffic creative, manage optimizations and provide reporting & insights.
The Digital Media Strategist would be the primary trade desk manager but will also work closely with others within the department to ensure digital buys are accurately put into KC’s accounting system. In addition, the Digital Media Strategist may mentor others to take on additional planning responsibilities such as trafficking, uploading custom geo- locations, working with 3rd party data providers to build custom data sets, creating1st party tracking tags and building custom audience profiles within the DMP library.