Digital Outreach Coordinator

First Unitarian Society of Milwaukee

First Unitarian Society of Milwaukee, a Unitarian Universalist congregation, is a progressive church based on diverse beliefs, spiritual community, and social justice. We are a vibrant congregation of over 600 members with many program opportunities in addition to Sunday services and children's religious education.

Persons of any faith are welcome to apply, however we desire a candidate who understands, honors, and is willing to learn to articulate the values and mission of our congregation.

Position Details

Digital Outreach Coordinator
Southeast Wisconsin
Milwaukee, WI

The Digital Outreach Coordinator (DOC) builds and maintains a digital community through social media channels and the web. They plan and deliver consistent, unified messaging across all online platforms to support the church’s mission and goals. This digital strategy focuses on amplifying the voices and stories of church members and community partners, and supporting and upholding the church’s commitments to Unitarian Universalist values, innovative welcome, as well as social justice, anti-racism, and anti-oppression.

This position will also craft a strong analytics framework for the church’s social media properties and maintain best practices in establishing new social media channels. The DOC will possess strong writing, editing, and organizational skills in addition to a solid understanding of various

  • Coordinate with staff to advise, plan, and execute social media strategy as part of overall communications plans. Develop and maintain a social media content calendar across all channels. Create social media posts and campaigns with strong storyline that build meaningful connections and move social audiences to action and engagement. Curate and solicit social media posts from staff, lay leaders, and outside sources when appropriate. Ensure all content is consistent with church messaging and meets brand guidelines.
  • Manage First Church’s website for consistency, engagement, maintenance (with third party support), visuals, and SEO. Working with the Director of Administration for tone and brand, create content to promote and communicate programs and outreach which is timely and accessible.
  • Lead digital and social media promotion of church events and programs. Provide event-based social media coverage of specific high-profile church programs and events, as designated by the Senior Minister and Director of Administration. Coordinate with the Senior Minister on crisis communications as well as promotion of press releases, news, and features. Train lay leaders, particularly social justice team leaders, how to use social media and church digital communications systems to promote their events, work, and partners. Support these lay leaders in messaging and promotion.
  • Participate in the Social Justice Council and Anti-Racism Team meetings of the church, and provide administrative support to the Senior Minister in coordinating those teams, including by sending out meeting reminders and managing their Zoom schedules. Support the church’s goals of valuing, developing, and celebrating connections across difference, and the Anti-Racism Team’s goal of moving the congregation towards Anti-Racism, and ensure all digital and social media communications are aligned with those two commitments.
  • Engage audiences by moderating online discussions, responding to inquiries, answering questions, and tagging relevant accounts. When needed, route questions to appropriate staff and lay leaders for follow up. Listen for new trends and topics of conversation.
  • Monitor social media and website health by capturing and analyzing appropriate metrics based on KPI, tracking follower and engagement growth. Create analytics reports and use metrics to inform strategy and decision making.
  • Research and recommend technologies and social media channels to best position the church to expand its online audience. Help develop the use of Facebook fundraising and other emerging social media tools that support non-profits.
  • Provide messaging and brand consistency through regularly auditing social media accounts and supporting staff and lay leaders to stay on message and on brand. Maintain social media best practices document and ensure adherence to social media policy and best practices. Train staff and lay leaders on social media policy and best practices, and support them in consistently following these.
  • Leverage talents and skills of volunteers to accomplish these tasks when possible and effective.
  • College degree in a relevant discipline or equivalent experience.
  • Two to four years of related work experience, preferably in a non-profit setting.
  • Strong skills in: writing, editing, management and implementation of digital communications in a professional setting.
  • Working knowledge of MS Office, WordPress, FaceBook, Twitter, Instagram, Constant Contact Google Adwords, and analytic tools.
  • Experience collaborating on digital storytelling.
  • Graphic design aptitude.
  • Strong attention to accuracy and maintaining workflow of several projects.
  • Supportive of Unitarian Universalist values and our approach to liberal religion.


This is a one-year, limited term, at-will position. 18 hours per week. From $18 - $20 per hour commensurate with the candidate's experience.

Diversity and inclusion are core values of First Church. It is an equal opportunity employer that does not discriminate against any person because of race, color, gender, creed, ethnicity, sexual identity or orientation, age, class, disability, national origin or ancestry. We are interested in actively promoting more diversity within our congregation.

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