Digital Sales Analyst

Regal Beloit Corporation

About Us:

Regal Beloit Corporation is a leading manufacturer of electric motors and controls, power generation products and power transmission products serving customers throughout the world. We create a better tomorrow by developing and responsibly producing energy-efficient products and systems. At the end of fiscal 2019, Regal generated about $3.3B in sales and employed approximately 21,000 employees worldwide. The company sells its products directly to OEMs, distributors, and end-users. Regal Beloit Corporation is a Wisconsin corporation with common stock listed on The New York Stock Exchange beginning in 1976. Regal’s common stock is a component of the S&P MidCap 400 Index and the Russell 1000 Index. Regal was founded in 1955 and is headquartered in Beloit, Wisconsin.

Regal is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, age, ancestry, national origin, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal is committed to a diverse and inclusive workforce.

Position Details

Digital Sales Analyst
Southeast Wisconsin
Grafton, WI

Position Summary:

This role will support the Commercial Systems’ overall digital sales strategy, implementing digital tools & online market place strategies to drive rich online lead generation and profitable sales growth. This position is responsible for delivering compelling online revenue growth solutions for our customers derived from our business strategies and deployed with our sales organization.

Major Responsibilities:

  • Drive lead generation activities across BUs, especially leveraging digital properties 
  • Understands brand, product and customer priorities and uses the online sales planning process to drive strategic alignment 
  • Aids in the recommendations of SKU assortment priorities, financial guidelines and synergies across customers and brands for effective online buying experience 
  • Leverages growth driving capabilities including category management, in-store visibility ad shopper marketing to deliver comprehensive category growth plans for customers
  • Compiles profiles of competitors and channel customers via research and data. Compiles and analyzes market, channel and product gaps to better support customer demands.
  • Provide guidance to the DCX Specialist regarding product updates to drive sales improvements (eg. expanded product relationships such as competitive cross reference, step ups, accessories, etc.) 
  • Perform analysis on website visitor behaviors and make recommendations to drive conversion rate optimization (CRO) 
  • Analyze digital customer sales performance and benchmarking 
  • Support digital pricing analysis and updates 
  • Provide guidance on digital campaigns to support sales growth 
  • Drive NPS score improvement for easy to do use and up-to-date for online tools 
  • Develop and implement strategies to drive tier 2 new business to ecommerce platform

Required Skills:

  • Proven experience performing complex data analysis that drives meaningful insights supporting a sales or product management function 
  • Proven problem-solving skills 
  • Strong demonstrated written communication skills 
  • Skilled in channel and brand management

Desired Skills:

  • Experience working across numerous teams or within a matrixed organization 
  • Experience managing digital campaigns such as social media marketing, display ads, search marketing, etc. 
  • Experience in conversion rate optimization (CRO) 
  • Demonstrated continuous improvement skills 
  • B2B sales channel management

Required Education:

  • Bachelor’s degree or equivalent related experience 5+ years. 
  • MBA preferred

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