Marketing Manager

Envano, a leader in digital marketing, seeks an energetic, enthusiastic, customer-focused marketing manager. The marketing manager works with clients and the Envano team to uncover opportunities for increasing engagement with the Envano brand as well as key partners through the execution of detailed marketing plans. This role is challenged constantly by the evolving industry and the drive to keep Envano partners ahead.

• Developing a marketing strategy that maximizes returns and market share and considers customer satisfaction.
• Keep up to date with client sales goals and proactively suggest new campaigns that have high visibility for clients. i.e., Seasonal initiatives. 
• Participate in new business activity by reviewing diagnostic reports and putting presentations together on companies and markets. 
• Develop strategic marketing campaign budget plans while keeping the overall digital advertising budget in mind Support the Strategy Team: 
• Develop client sales and relationship strategies 
• Gather insights from stakeholders and target audiences Develop digital strategies to solve client business problems 
• Set the goals and objectives for digital projects and/or digital campaigns as needed by the strategy team. 
• Assist the new business development team to expand Envano’s client portfolio. 
• Execute on annual marketing plans and brand growth strategies for Envano’s clients. 
• Assist strategy teams in the documentation and presentation of recommendations to clients. 
• Make actionable and insightful recommendations for interactive channels and Negotiate with third party advertising vendors on behalf of clients to obtain the best possible service rates and agreements. 
• Act as the lead negotiator and then hand off to the media buyer. Also, responsible for training others in negotiation. 
• Actively drive the vision, strategy, and execution of marketing and communications leveraging digital channels and being aware of traditional channels for Envano and other clients as needed by the team to achieve business goals. 
• Leading team members in the following areas: 
• Analyze, evolve, and approve executive-level reporting for client campaigns and initiatives. Analyze metrics (traffic to site, email marketing, digital advertising, etc.) and suggest solutions to show business impact within reporting in collaboration with the Digital Advertising Manager. 
• Lead in determining how results should be measured and work with the team to complete an evaluation to show business impact and where future improvements need to be made. Customer Journey Mapping/Personas - Work with the team to analyze customer journey maps and personas that encompass the entire experience a customer will have with a brand. 
• Work with the team to ensure brand messaging and standards are consistent across all platforms for Envano and other clients as needed. Keep abreast of trends in the arenas of digital technology, marketing technology and social media. This will help strategy teams with their clients overall digital strategy. 
• Create and lead a structure/forum/process for the team to share their ideas that can be applied to clients.

✓ Relationship skills to build rapport with outside vendors, partners, clients and other agencies, etc.

✓ Excellent interpersonal communication and collaboration skills, and ability to work with a wide variety of personalities and stakeholders (internal and external)

✓ Excellent leadership skills and experience working within an organization and/or corporation

✓ Customer service demeanor

✓ Highly detail oriented with clear, concise thinking and keen listening skills

✓ Driven to succeed and excels under pressure and tight deadlines Excellent verbal and written communication skills with a demonstrated ability to discern appropriate timing for the sharing of information and

Based upon Experience