Digital Strategist - Hybrid

This position will manage campaigns to drive user acquisition, retention and revenue through demand generation tactics. This position will execute, report on and optimize digital marketing programs, specifically through the use of search engine optimization (SEO), content strategy, paid search, email, mobile push, conversion optimization and audience development. They will collaborate with other departments to ensure proper online messaging and relevancy, ensuring consistency of messages across web and mobile app properties. In addition, they will coordinate creative development and program execution with the internal marketing team, partners and agency vendors.

Competencies:

• Passionate and detail-oriented digital marketer with a passion for SEO, SEM and demand generation. 
• Ability to manage changing requirements as well as multiple overlapping projects at one time. 
• Strong ability to analyze and make thoughtful recommendations based on budget metrics, revenue data and marketing campaign performance.

Job Requirements: 

• BS/BA degree in marketing, communications, web development or similar. 
• Minimum 2 years of direct Google Ads/Analytics experience within a digital agency or in-house corporate setting. 
• Experience with paid search keyword research, campaign construction, daily optimization, test plan construction, and in-depth analysis. 
• Experience managing Search Engine Optimization (SEO) tactics including page titles, strategic image naming, meta-data and more. 
• Solid understanding of digital marketing methodology including experience with data/analytics dashboards and attribution tools. 
• Understanding of email marketing, mobile push, CRM, database concepts and marketing automation. 
• Experience with display programs, deliverables, execution and reporting. Excellent verbal and written communication skills. 
• Intermediate-level experience with word-processing, spreadsheets and electronic mail software. 
• Excellent organizational skills.