Digital Strategist

Digital Strategist

Hybrid – Milwaukee, WI

Help shape what’s next in digital strategy with Branigan.

At Branigan, an integrated creative communication company in Milwaukee, we believe better relationships lead to better everything – and that includes the work we do with clients and each other.

We’re looking for a Digital Strategist who can independently manage client work, craft sharp strategies, and deliver digital campaigns that drive real impact. You’ll be part of a growing team where your skills, ideas and leadership help shape the future of our agency’s digital department.

The Digital Strategist is a creative thinker with a wide skill set in the digital and social world, who has a sharp attention to detail, is constantly driven to learn more, take calculated risks and work on projects that both our clients and our team will be proud of.

We stress the importance of self-discipline, personal responsibility, humility and a great sense of humor.

Why Branigan?

• Shape Your Role: We help identify opportunities around your digital strengths and interests.
• Support Great Clients: Support important missions across a variety of industries.
• Grow with a Rising Team: Help shape the future of our digital practice while growing your own professional skills.
• Hybrid Flexibility: In-office Monday/Wednesday/Thursday and remote Tuesday/Friday.
• Inclusive, Supportive Culture: We value autonomy and continuous learning, while cultivating a fun and collaborative team environment that brings us together to celebrate successes and build lasting connections.

What You’ll Do:

Strategy & Campaign Management

• Lead day-to-day execution of organic and paid social media, digital marketing and content campaigns across platforms like LinkedIn, Meta, Google/YouTube and more.
• Develop thoughtful audience targeting, ad copy, keyword/SEO research, creative content, budgets and reporting – tailored to client business goals and platform nuances.
• Craft comprehensive digital strategies that integrate client insights, industry trends and measurable objectives.
• Track campaign performance and deliver clear, actionable analysis using platform insights, Google Analytics and third-party tools.
• Stay on the pulse of evolving platforms, trends and technologies to bring innovative ideas to clients.

Content Development & Storytelling

• Plan, write and produce strategic, engaging content (copy, graphics, multimedia) optimized for social and digital platforms.
• Recommend and leverage the right digital formats – written, visual, video or audio – for the right piece of content to bring client stories and campaigns to life.
• Bonus if you have skills in AI operations, social video production and editing, full funnel marketing or influencer partnership management.

Client & Team Collaboration

• Serve as a confident client contact, proactively problem-solving, making recommendations and helping to advance their goals.
• Collaborate closely with internal agency teams (creative, communications, content) to incorporate digital into larger integrated campaigns.
• Contribute thought leadership within Branigan by sharing insights, participating in agency discussions and Branigan social media, mentoring peers and collaborating across departments.

Time & Project Management

• Organize and manage multiple projects efficiently, ensuring deadlines are met and deliverables exceed expectations.
• Track time accurately and maintain billability goals associated with current level.

What You Bring:

• 2 to 5 years of experience in social or digital marketing, communications or related roles in B2B/B2C industries (agency or in-house).
• A bachelor’s degree in digital media, marketing, or related fields.
• Proven ability to independently organize and manage projects, juggle multiple deadlines and communicate clearly with internal teams and/or with clients.
• A digital native with relevant agency or brand experience with paid and organic social, SEO, email marketing, analytics and content strategy.
• A strategic mindset, curiosity to learn and a passion for creative problem solving that helps clients succeed.
• A collaborative, team-oriented approach – and a desire to grow alongside an ambitious digital team.
• Excellent writing, editing and proofreading skills

Benefits:

• Competitive Salaries
• Company-Sponsored Health Insurance
• 401(k) Match and Profit Sharing
• Monthly Gym Membership Discounts
• Mobile Phone Reimbursement
• Summer hours (Memorial Day-Labor Day)
• Paid Maternity and Paternity Leave
• New Business Incentive Program