Want to make a meaningful career move? Think: Padilla. We celebrate our people – and honor their potential. It starts with rewarding compensation and benefits. A warm, inclusive workplace. And ample opportunities to learn and to lead. Other pluses? Fun committees – and great celebrations. Fulfilling mentorship and volunteer opportunities. And caring workers who love creating award-winning work. Come build, connect and grow with Padilla. We’ll help you be your best.
This role can sit in Minneapolis, MN or New York, NY.
In this role, you will act as a trusted client and internal-facing consultant as you develop and effectively execute impactful measurement plans while identifying strategies that drive digital results. Understanding online behavior, trends and technologies that play a role in consumers’ lives today, as well as having a proficiency in Google Analytics and familiarity with digital marketing strategies are key to this role. You will help to connect the dots, facilitating highly integrated digital programs with strategy at the core.
You must be extremely detail-oriented and have a curious nature. You are an interpreter of sorts, distilling large amounts of raw data into simple, meaningful stories. You will guide project teams and client leads with digital insights that enable them and their clients to make smarter, more informed decisions. Additionally, you will use and refine our tool sets and collaborate with team members to uncover user experience insights and opportunities to inform our overall agency digital strategy process. You will guide the holistic measurement process across the spectrum of digital performance metrics, delivering proactive omni-channel/full-funnel campaign reporting and forward-looking insights that utilize client business objectives to uncover optimal digital marketing strategies and future optimizations.