Develop and implement College digital strategies, ensuring a best-in-class experience for a diverse set of College audiences. Oversee digital strategies and programs that present individualized experiences on the web and/or in-app, recommend highly targeted content to users in real-time and adapt audience targeting based on behavior and lookalike analysis. Oversee development and continuous refinement of SEO and SEM strategies.
Oversee user experience and user interface development, testing and optimization, as well as lead strategy, design and execute A/B testing campaigns and report results. This includes using descriptive and predictive analytics to achieve College goals, defining key performance indicators at the outside and developing/modifying projects and campaigns to achieve these goals. Work with division director and senior leaders to develop content campaigns, including choosing keywords and topic clusters for content optimization and determining campaign goals based on historical data and performance forecasts.
Ensure interoperability of all ACS technologies in support of marketing communications initiatives, and optimize ACS’ martech stack. Partner with the Director, Integrated Communications to exploring use cases and AI technologies, implementing pilot projects and scaling up as appropriate.
Assists IC director and staff with implementing integrated communications strategy. Establish and promote digital design guidelines, best practices, and standards in coordination with marketing and brand initiatives.
Lead a high-performance/high-functioning digital team, foster team growth and development to ensure the College stays ahead of emerging digital trends.
Other duties as assigned.