Great Wolf Resorts, Inc.®, is North America's largest family of indoor waterpark resorts operating under the Great Wolf Lodge® brand. Led by the passionate leadership team at Great Wolf Resorts, the brand's success and accolades have made us an industry leader. Through innovation and dedication to customer service excellence the company has grown to twelve resorts - the largest family of indoor waterpark resorts.
The Great Wolf Resorts corporate campus is located in Madison, Wisconsin - just one hour from our original property and the waterpark capital of the world - The Wisconsin Dells.
In 1997, the first Great Wolf Lodge resort opened in Wisconsin Dells, Wis. Almost overnight, a new trend in the hospitality industry was born, combining quality accommodations with the finest in family recreational activities - all under one roof. Great Wolf Resorts quickly identified that this new concept of a fully-integrated, branded vacation experience was something that could be replicated in markets across the country. Beginning with custom training programs, standards of service, and operating procedures, everything centered on our single core mission: "Creating family traditions, one family at a time."
Upon this strong brand foundation, Great Wolf Resorts began opening Lodges from coast to coast to enthusiastic receptions by guests of all ages. Our current portfolio of properties includes:
- Wisconsin Dells, WI
- Sandusky, OH
- Traverse City, MI
- Kansas City, KS
- Williamsburg, VA
- Pocono Mountains, PA
- Niagara Falls, ON
- Mason, OH
- Grapevine, TX
- Grand Mound, WA
- Charlotte/Concord, NC
- Fitchburg, MA
The company's resorts are family-oriented destination facilities that generally feature 300 - 600 rooms and a large indoor entertainment area measuring 40,000 - 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children's activities and other amenities.
Our 5,000 pack members focus each and every day on delivering our mission and providing our guests with that first-in-class, customized guest service that sets Great Wolf Resorts apart from its competition.
Manage the day to day execution of GWR direct marketing programs, primarily through eMail channels, but also via other direct channels including SMS, mail, etc. Duties include the creation and deployment of emails, database query/segmentation, collaboration with GWR properties and other concerned parties, as well as post-campaign analysis and optimization. Reports to VP of Marketing.
Duties:
Participates fully in Project Green Wolf, our company-wide environmental sustainability initiative, which includes, but is not limited to, recycling, waste reduction, and energy and water conservation.
Willingness to accept the most effective role.
Responsible for the promotion of a safe and professional workplace through adhering to policies and procedures as outlined in the Great Wolf Resorts handbook.
Strategy Development:
- In collaboration with the VP of Marketing, lead strategy development for direct channels, with a primary focus on eMail.
- Create an ongoing A/B testing plan, including subject line, creative, scripting, promotion, segmentation, etc.
- Publish and review campaign metrics and make actionable recommendations for improvement including tactical recommendations on creative, deliverability, cross- channel marketing, data hygiene, privacy, opt-in/opt-out, segmentation, data mining, etc.
- Partner with eMail Service Provider (ESP) to develop new strategies to improve overall channel and campaign performance, increase efficiencies and streamline costs.
- Craft database growth strategy, including collaboration with internal web and digital media teams, as well as via the ESP.
eMail Campaign Management:
- With the support of the Asst. eMail Marketing Manager, own the day-to-day execution of broadcast and event-driven email campaigns to both past guests and opt in prospects.
- Process includes developing and versioning templates, creative development, list segmentation and generation, pre-deployment QA and post-campaign reporting
- Partner with Revenue Management, Web Product Team and Creative Department to develop offers and artwork consistent with established brand and offer guidelines.
- Maintain template image library.
- Maintain email segmentation and deployment calendar and communicate email campaigns to corporate and lodge personnel on a regular basis.
- Work with Website Team for Landing Page creation and website content changes where applicable.
- Serve as a thought leader on email marketing as it relates to emerging technologies, data capture and campaign analysis, deliverability, legal environment and best practices.
- Serves as the expert in CAN-SPAM compliance